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BMW News

BMW stands for Bayerische Motoren Werke. The German luxury automaker is based in Munich, Germany and owns both the Mini and Rolls-Royce brands. The brand is famous for the tagline "Ultimate Driving Machines," which describes its lineup of luxury and sports cars. BMW also produces motorcycles under the BMW Motorrad division.

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    BMW
    Fore! Pro golfers race BMW i8 against a golf cart
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    You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for. Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing ...

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    Exclusive: Behind the scenes of BMW's 'Drift Mob,' Part 1
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    Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic ...

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    Report: M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever
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    Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict – the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power. CR awarded ...

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    Official: 2014 BMW 2 Series earns IIHS Top Safety Pick+ [w/video]
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    The Insurance Institute for Highway Safety has just certified its latest Top Safety Pick+, honoring the all-new BMW 2 Series with the coveted rating. IIHS cited the 2 Series' crash test ratings, which were rated as "Good" in the small overlap, moderate overlap, side and rollover. In the tricky small overlap test, the crash test dummy was at a "low risk ...

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    Confident new Cadillac marketing boss ready to take on Tesla, BMW
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    When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the ...

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    BMW
    Video: 2015 BMW X4 gets its small-screen debut
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    It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it ...

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    Recalls: Airbag recall widens to include BMW, Chrysler, Ford and Toyota
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    The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a role in determining whether there would be a problem. However, some ...

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    Report: BMW M4 Coupe laps 'Ring in 7:52, bests outgoing M3
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    Comparing Nürburgring Nordschleife lap times is a bit of a black art, especially when looking at times officially set by manufacturers matched against other sources. Driver skill and weather conditions play a huge roll in determining a quality time. Still, it appears BMW fans have reason to celebrate because the new M4 Coupe beat the ...

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    Report: BMW looking to save billions with cost cuts
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    BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's ...

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    BMW
    Tesla, BMW and Nissan meeting in secret to discuss charging tech
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    It's interesting what's happening in the electric vehicle field. It used to be that BMW and Tesla were competitors. Then – and of course they're still competing, especially in the public mind – they were working together on ... something. Maybe. And now, the Financial Times reports that the two luxury automakers are meeting with Nissan. Again, ...

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    What does the open patents deal mean for Tesla ... and BMW?
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    Gift to the world or trade bait? Tesla Motors announced this week it would open its patents for other automakers to use. That has analysts guessing whether the California-based electric-vehicle maker is looking to either swap trade secrets with other automakers or to expand the proverbial pie that represents the plug-in vehicle market. For its part, Tesla ...

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    BMW
    Official: BMW and Mini getting GoPro integration
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    The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet ...

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    Official: BMW 6 Series Gran Coupe gets Bang & Olufsen Individual edition [w/video]
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    Not content with a bit part on the options sheet, high-end sound gets a starring role on the BMW Individual 6 Series Gran Coupe Bang & Olufsen Edition. There's no technical difference between the 1,200-watt, 16-speaker High End Surround Sound System in this run of 6 Series Gran Coupes and the $3,700 system you can order as an option on the standard ...

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    BMW
    BMW Smart Charging App helps drivers charge for less
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    As electric vehicles proliferate and people try to conserve energy, moves toward smart charging seem only natural. Now, BMW is offering smarter charging, and it should mean more money in the pockets of its customers when they charge at home. BMW owners who drive one of the company's i vehicles will be able to use the BMW Smart Charging App that taps into ...

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    BMW
    Report: Lexus back in luxury sales race after three-year absence
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    Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW. Lexus was able to move 26,921 vehicles last month, a year-over-year increase ...

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    BMW says 80 percent of i3 plug-in EV buyers come from other brands
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    BMW is feeling continued good vibes from its recently launched i sub-brand of plug-in vehicles. The German automaker, which started selling its i3 battery-electric vehicle in Europe late last year, is finding better-than-expected demand for both the i3 and the i8 plug-in hybrid, Automotive News Europe says, citing an interview with BMW executive Ian ...

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    Official: BMW offers xDrive on 2015 2 Series
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    BMW has released its mile-long list of model changes for 2015. It's mostly comprised of tiny tweaks to options packages, pricing or trim colors, but there are a few interesting new features in there too. One thing all buyers will notice is that as of July 1, the company's destination charge increases by $25, to $950 for all of its models. The 2 Series ...

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    Quick Spin: 2015 BMW 4 Series Gran Coupe
    Latest To Challenge The Term 'Coupe' Is A Pretty One 1402070220

    It's hard to say what a coupe is anymore. Is it merely a car with two doors? Does it have to have an arching roofline? Do frameless windows count for anything? Can a five-door hatchback or even an SUV be a coupe? At some point in the last few years, nearly everything we thought made a coupe a coupe has been challenged by something that calls itself a ...

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    BMW
    Official: 2015 BMW X6 stays the course with more power, RWD model
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    What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the ...

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    Spy Shots: BMW almost ready to roll out new 2 Series cabriolet
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    The 2 Series is a relatively new member of the BMW family, having been spun off of the 1 Series (itself one of the company's youngest lines) just last year. So far the range has been split between the Active Tourer and the 2 Series Coupe, but soon the latter will breed a new compact convertible to take the place of the outgoing 1 Series cabriolet, and ...

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