New luxury plug-ins are completely different in just about every way
A day before the Los Angeles Auto Show press days, I enjoyed the rare opportunity to drive both the Cadillac ELR luxury EREV and the futuristic BMW i3 EV (with optional extended range). Both are distinctive looking, technically fascinating and fun to drive, and both are clearly aimed at upscale EV intenders. Yet they are totally different.
We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the ma