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So argues one Autoblogger playfully feuding with an Alpina partisan.

Fans of the BMW M760i, this is where we strike back against lovers of the new Alpina B7 xDrive, which just had its big debut on the floor of Geneva.

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BMW makes your 12-cylinder 7 Series dreams come true with this M760i xDrive, debuting at the 2016 Geneva Motor Show.

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BMW's Alpina B7 is quicker, more interesting, and just as powerful as the new M760i.

The 12-cylinder BMW M760i xDrive now sits at the top of the 7 Series range. Or does it? We compare it to the new Alpina B7.

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Forget about an M7: this is the new B7 from Alpina, packing 600 horsepower, all-wheel drive, and a 0-60 time of just 3.6 seconds. The Mercedes-AMG S63 and Audi S8 Plus had best beware.

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NHTSA grants BMW an exemption to bring Park Assistant Plus to the US.

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One Of Three Finalists For Our Tech Car Award

The 2016 BMW 7 Series is a finalist for our Technology of the Year award.

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A configurator leak purports to show the new BMW M760i, a 624-horsepower flagship 7 Series intended to compete with the Mercedes-AMG S63 and Audi S8.

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Lighter, Loaded, And Ready For Battle

The BMW 7 Series is improved with more technology, added luxury, and features a carbon-fiber structure for 2016. We head to Monticello, NY to test it out.

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Our spy photographers at the Nurburgring have spotted the new Alpina B7 undergoing testing.

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BMW is anticipated to roll out more potent versions of the new 2016 7 Series, including a twelve-cylinder 760i, a new Alpina B7, and possibly even an M Performance model as well.

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New Flagship Hits Dealers This Fall, Priced From $81,400

The BMW 7 Series loses 200 pounds for its 2016 makeover. It's also got tons of advanced technology and potent gasoline engines.

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We'll Know For Sure On June 10th

Autocar has stumbled upon this grainy image of what looks like the 2016 BMW 7 Series. Is it the real thing? We'll know for sure on June 10.

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BMW is teasing the reveal of the next-gen 7 Series with a suite of cutting-edge tech on June 10. The sedan makes extensive use of carbon-fiber-reinforced plastic in the passenger cell to shed weight, and shines through the dark with laser headlights.

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BMW's upcoming all-new 7 Series will be packed with the latest technologies, from gesture control and remote-control parking to carbon-fiber construction.

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A Smooth Diesel Covers Up Some Wrinkles

Will a beloved diesel engine be enough to kickstart the heart of BMW's aging flagship luxury sedan?

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Spanish outlet Motor.es dishes on the BMW X7, predicting the big SAV will get the nicest interior to ever grace a BMW, and a starting price of 130,000 euros in Europe.

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Two of the options said to join what will be an extensive list on the coming 2016 BMW 7 Series are a Sky Lounge panoramic glass roof, said to be a nod going all the way back to the Concept 5 Series Gran Turismo showed off at the 2009 Geneva Motor Show, and a "3CM" option code which equates to a Leather Engine Cover.

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