BMW5 Series GT

BMW 5 Series GT

2010 BMW 550i Gran Turismo - Click above for high-res image gallery BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine," one of the very best auto-related taglines ever concocted. BMW s

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