BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine," one of the very best auto-related taglines ever concocted. BMW says it isn't moving away from its TUDM slogan, but we can't help but wonder, is BMW is trying to tell us something? What if instead of appealing to those who actually ... Read More

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First Drive: BMW 535i Gran Turismo evolves the wagon with clever packaging, solid dynamics and... a prehensile tail? 1253548560

Evolution is a tough thing to watch – and not merely because it takes millions of years. While the developmental pace of the automobile has proven to be rather quicker than the natural world surrounding it, the car industry's recent house-on-fire rush into new niches and sub-genres has often been similarly challenging to make sense of. Like those ...