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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked – some would argue that stands among the most effective ad campaigns ever – and countless Baby Boomers embraced the brand's fun-to-drive image by... Read More

Vital Stats

Engine:
Turbo 2.0L I4
Power:
240 HP / 255 LB-FT
Transmission:
8-Speed Auto
Base Price:
$41,450
As-Tested Price:
$54,570
  • 0
    BMW 3 Series GT
    Review: 2014 BMW 328i xDrive Gran Turismo
    Grand Stature Yes, Ultimate Driving Machine No 1398355020

    "The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, ...

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