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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked – some would argue that stands among the most effective ad campaigns ever – and countless Baby Boomers embraced the brand's fun-to-drive image by... Read More

Vital Stats

Engine:
Turbo 2.0L I4
Power:
240 HP / 255 LB-FT
Transmission:
8-Speed Auto
Base Price:
$41,450
As-Tested Price:
$54,570

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