BMW 3 Series News

Slowly but surely, we're becoming quite smitten with the F30 BMW 3 Series. The four-cylinder 328i and six-pot 335i sedans have officially launched here in the United States, and now, it's only a matter of time before the rest of the 3er body styles get the F30 treatment. First up is the wagon Touring (F31, internally), which our spies recently caught ...

BMW has announced a whole slew of products it intends to showcase at the rapidly approaching Geneva Motor Show, with the biggest reveal being the first public showing of the five-passenger 6 Series Gran Coupe. But that's just the tip of the Bavarian iceberg. Another highly anticipated machine, the BMW M6 Coupe, will make its world debut in Geneva before ...

Company: BMW of North America Medium: TV and the Internet Ad Agency: Kirschenbaum, Bond, Senecal + Partners Product: 2012 BMW 3 Series Campaign: "The Ultimate Driving Machine" What We Like: There is no joy in Bimmerville. Not any more. In truth, BMW has not really been advertising "Joy of Driving," or "Joy" anything, for about a year. It had already ...

BMW is earning quite the reputation of underrating its turbocharged engines. From the early days of the N54 twin-turbo inline six, through the later N55 single-turbo iteration and straight on to the 2012 M5's turbocharged V8, the crafty Bavarians have always erred on the low side with their factory-quoted power figures. According to the dyno run that ...

Peter Nefischer, head of engine development for BMW, has said the automaker is currently working on developing three-cylinder engines to be used across the company's vehicle line. The powerplants would likely be different than the one found in the BMW i8 and wouldn't be partnered with an electric motor. Instead, engineers would turn to forced induction to ...

According to a number of reports, BMW has given up on diesel power for the 3 Series in the United States. Why would BMW turn its back on the torquey and efficient 335d? The reason is supposedly two-fold. It's no secret the automaker is bringing an ActiveHybrid 3 Series to market in the fall of this year. Given America's insatiable, if not illogical, ...

In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series. The east coast ad promotes the Bimmer's heated steering wheel, of ...

Saying automotive journalists like diesel sedans is like arguing the color pink is going to do well with the 5-year-old-girl demographic this quarter. You're not going to find too many dissenting voices. So, it should be no surprise that we love ourselves some BMW 335d. With plenty of power and impressive fuel economy, the outgoing diesel is a mechanical ...

In spite of the near-Pavlovian howling that commences anytime the BMW 5 Series Gran Turismo is mentioned, and in spite of the 5GT falling so short of its sales target that BMW has been forced to consider bringing back the 5 Series Touring, the ungainly hatch has outsold that wagon during its time on our shores. And that was before it got dressed up with ...

Choosing a safety car to pace a racing series is tricky business that almost invariably results in either a constant flux of vehicles called into duty or playing favorites between the manufacturers taking part in the series. NASCAR changes its pace cars about as quickly as it changes tires. Formula One sticks with Mercedes-Benz machinery, and nobody seems ...