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    Marketing: See a Puppet, Buy a Car.
    OMG: What Marketers Want from us in their social media campaigns. 1302991200

    Watch the puppet. Like me. Buy the car. That is what some may think Ford wants us to do as a result of its latest social media campaign. And truth be told, that is just what the company is trying to do.

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    How Chevy "Stole" Chrysler's, VW's Super Bowl Hype
    Super Bowl Post Mortem Shows Who Really Won 1299166200

    The big game has been over for almost two weeks and many have already forgotten who the VIP of the game was. Most viewers probably can't recall more than two or three of the ads. This stands in marked contrast to the Monday after, when there were tweets, articles, surveys and blogs declaring ...

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    Do Auto Shows Really Matter?
    Do Consumers Really Matter When Concepts Are Unveiled? 1297623600

    Do you ever notice that each year there is a ton of news and excitement about the new season of auto shows? Well, the North American International Auto Show in Detroit, anyway. The Los Angeles show comes before that one and doesn't come close to creating the excitement that the entertainment ...

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    Superbowl 2011: The Year of the Car
    Grading The Ads 1297114200

    At least from my perspective, this year's Super Bowl ads made automakers look good, for the most part. And at $3 million per 30-second spot, they really ought to.

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    Top Auto Ads of 2010
    Better TV Commercials Than Last Year 1296770400

    Ace Metrix, a television advertising analytics provider, recently announced its Ace Score Top Television Ads for 2010 in several categories, including automotive. Its list was dominated by luxury car brands, with Mercedes-Benz placing three ads in the list. The big winner, however, was Nissan, ...

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    This Year's Super Bowl Traffic Jam
    More Carmakers Hoping to Make Their Mark 1296504000

    The big game is a week away and anticipation for the ads is running high. The Super Bowl has become one of the nation's favorite events – not just because we love the game of football but because of what the creative geniuses come up with to keep us entertained between plays.

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    2011: The Year of the Baby Boomer
    Will More Carmakers Court The 65-Plus Crowd? 1295204400

    Baby Boomers are defined as those people born between 1946 and 1964, a demographic that's roughly 77 million strong. According to the latest Census, starting on 1/1/11, 7,200 people will turn 65 years old, every single day.

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    Toyota Gives Customers $500 During Its Tweetathon
    Even In Social Media, It's All About The Message 1293188400

    Toyota has taken to Twitter to promote its latest end-of-year sale, offering its customers the potential to get five hundred bucks, just for tweeting this: "If I get my new Toyota during Toyotathon they'll give me $500 just for this Tweet. @Toyota #shareathon."

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    A Lexus for X-Mas?
    Year-End Sales Events Promise Savings 1291957200

    All I want for Christmas is ... a brand new car? Since that probably isn’t in the cards for many of us, it begs the question: Why are we bombarded with automaker sales events every year at this time? I mean, just as everyone is ringing up holiday debt, on the heels of that barbaric ...

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    Can Auto Safety Ads Go Too Far?
    New Public Service Announcement Tries Different Tactic 1291006800

    In 2007, there were 10.6 million automobile accidents in the U.S., according to the Census Bureau. "Per mile driven, teen drivers ages 16 to 19 are four times more likely than older drivers to crash" according to the Centers for Disease Control and Prevention (CDC). The CDC also states that among ...

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    Chevys New Slogan "Runs Deep"
    But Is GM Marketing Running Backwards? 1290315600

    Chevy’s former ad agency of 91 years, Campbell-Ewald, was summarily dismissed a couple of months ago when GM’s new marketing chief, Joel Ewanick, appeared on the scene. He replaced them with his agency of choice, Goodby, Silverstein & Partners, who had performed well for him when he was ...

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    Subaru Embraces "Mediocrity"
    Advertising Tweaks The Competition, But Will It Resonate? 1288756800

    Subaru has long cultivated its reputation as a brand for nonconformists. Its cars, with their all-wheel-drive systems and boxer engines, have always set the brand outside the technological mainstream, just as its marketing has often spoken to a devoted owner base at the niche level. But its latest ...

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    Is Ford Really Going To Cut Its Product Line-Up?
    Wait, It Already Has? 1288238400

    Ford CEO Alan Mullaly recently announced that his company was going to dramatically reduce its product line-up. Bloomberg reported the following: “’There will be less than 30, on our way to 20 to 25,’ Mulally said in response to questions on the future lineup of ...

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    The Heineken Factor
    Are Domestic Luxury Brands Doomed To Budweiser Status? 1286596800

    This Bud's for you ... and you and you and you. On Wednesday, September 29, Budweiser hosted a "National Happy Hour," in a quest to gain market share that import brands like Heineken have been steadily stealing over the past few years. The slightly more refined, upscale imports and craft beers ...

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    One Hit Wonders: Great Ideas, Bad Cars

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    Selling Bentleys: Not As Simple As Youd Think

    A new Bentley Continental GT was unveiled this week -- online, an unconventional method, at least for Bentley. You’d think that selling a 6-liter, 567-hp, twin-turbocharged, 12-cylinder car with elegant curves and a handcrafted luxurious leather interior would be easy. Bentley’s recent ...

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    Exploring Viral Car Launches
    Or: How Ford Plans To Make Its New SUV A Hit 1283400000

    The Lingerie Bowl, billboards in Time Square, USA Today full-size ads, full color launch inserts, building wraps, Aerosmith concerts, Super Bowl spots, and on and on. These are the trademarks of the traditional auto launch, at least they were 10 years ago. But things have changed, a lot. I was in ...

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    Dodge Removes Ape From Ad After Controversy
    PETA Complains Over Great Ape In Sale Ad 1282536000

    Rodeos, Bull riding, National Thoroughbred Racing Association (NTRA), ads with name it and I have likely run into the issues that come with participating and sponsoring those events. When I was responsible for the marketing communications efforts at Dodge, Jeep and Chrysler, I ran ...

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    How Companies Get Us Excited About Their Cars
    Old Dogs, New Tricks 1282017600

    How would you like to build your own Corvette engine, at the plant? Or maybe you'd like to badge your Subaru the way a Girl Scout might adorn her uniform? Or maybe you'd like to play a version of the old classic “Slug Bug”? These are some of the latest tactics employed by some ...

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    Why Car Makers Love Inflatable Gorillas And Helium Balloons
    Do End Of Season Sales Really Work? 1280894400

    August marks the time of year that we see the worst the auto industry has to offer in terms of advertising. Summer to auto advertisers is kind of like summer TV programming is to the networks. Programs that run in the summer are usually forgettable, as networks roll out a long succession of reruns ...


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