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Adam Morath

Multimedia Director (email | twitter | google+) Subscribe to RSS

As Multimedia Director, Adam Morath oversees video production and strategy for Autoblog. Adam is the creator and Executive Producer of TRANSLOGIC and Executive Producer of The List – 1,001 Car Things To Do Before You Die. These award-winning original video series were the first in AOL’s history to make the jump to broadcast television. Before joining AOL in 2009, Adam created original videos and photography for Winding Road magazine. He graduated from the University of Michigan’s School of Art and Design, and is an MBA candidate at the University of Michigan's Ross School of Business. He resides in metro-Detroit with his wife, Natalie.

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    Translogic: Translogic 166: Porsche 918 Spyder
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    In the same month that Porsche announced that its 918 Spyder is sold out, Translogic is getting its first (and likely last) shot at the plug-in hybrid hypercar. Our drive starts off in a very civilized fashion as we tour the 918 Spyder's e-power and hybrid modes, but the fun really starts when ...

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    Translogic: Translogic 164: Driving the fuel cell vehicles of the 2014 LA Auto Show
    We Get An Early Steer Of The Toyota Mirai, Volkswagen Passat HyMotion And Audi A7 H-Tron 1417023900

    The LA Auto Show is known for its environmentally friendly vehicle debuts. At last year's show, hydrogen fuel cell concepts from Honda and Toyota joined a lease-ready Hyundai Tucson FCEV to cast a green hue over the convention center. This year, automakers took us a step closer to a fuel cell ...

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    Translogic: Translogic 163: Acton Rocket Skates
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    Some of the most memorable Road Runner cartoons feature Wile E. Coyote strapping rockets onto his roller skates in ill-advised attempts to catching the blindingly fast bird. Things never seemed to work out for Wile E., but they do seem to be looking up for Acton founder Peter Treadway. The first ...

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    The List: The List Shorts #720: Perfect a donut
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    In this installment of The List Shorts, Formula Drift driver Michael Essa demonstrates two versions of the classic donut in his BMW E36 3-Series. Host Jessi Combs attempts to replicate his technique in a Ford F-150 Tremor. Watch as Jessi checks "perfect a donut" off of her list.

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    Translogic: Translogic 162: Harley-Davidson Project LiveWire
    Harley Goes All-Electric With LiveWire Concept Motorcycle 1415035800

    For many, Harley-Davidson stands for freedom, individuality and, most importantly, the loud, lumpy rumble of a powerful gas engine. That's why the storied motorcycle manufacturer has been cautious in its approach to electrification. In order to gauge response to an all-electric hog, ...

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    The List: The List Shorts #0530: Change your own oil
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    Having your oil changed falls under Car Maintenance 101, but doing it yourself has been a rite of passage for generations of auto enthusiasts. Patrick McIntyre of The List heads to Avus Autosport in Glendale, CA for some tips on how to properly swap the synthetic on an older model BMW. Watch as ...

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    Translogic: Translogic 161: Detroit bike culture explored
    We Go For A Spin With Detroit Bikes, Slow Roll Detroit and the East Side Riders 1413822660

    Detroit is known as the Motor City due to its rich automotive history and deep affinity for cars. So, what are all these people-powered, two-wheeled wonders doing everywhere? Bike culture has taken over Detroit, from group rides that attract massive crowds to new manufacturing in old factories. ...

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    Translogic: Translogic 160: Detroit Bus Company
    Keeping The Motor City On The Move With Biofuel Buses 1412613900

    We've all heard the stories of Detroit's stretched city services failing its residents, but we hear less about the residents who have stepped up to fill the gaps for their community. Meet Andy Didorosi, the 27-year-old founder of The Detroit Bus Company. Andy's colorful, graffiti-art-covered ...

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    Translogic: Translogic 159: V2X Demonstrations at ITS World Congress
    Vehicle-To-Infrastructure Communication Could Lead To Smarter, Safer Roadways 1411404300

    A few years ago, the hot term in car connectivity was V2V, or vehicle-to-vehicle communication. Now, another techy abbreviation has taken hold: V2X, or vehicle-to-anything-you-can-imagine. We head to the ITS World Congress in Detroit, MI, to see how the cars of the future will communicate with ...

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    Translogic: Translogic 158: Works Electric Rover and Custom Chopper
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    Translogic host Jonathon Buckley heads to Portland, OR on a mission to prove that scooters aren't just a toy fad. A motorized scooter can be a viable solution to the "last mile" problem many city commuters face. Meet the Works Electric Rover, a serious scooter made from aircraft-grade aluminum, ...

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    Translogic: Translogic 157: Water-powered Hoverboard
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    In 2012, Translogic featured a unique jet ski-powered device known as the Flyboard, which transformed its pilot into a sort of aquatic Iron Man. With hydro-thrusters at the hands and feet, Flyboard enabled water-powered flight and incredible ariel tricks. The folks from Zapata Racing are back ...

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    Translogic: Translogic 156: Illuminati Motor Works Seven
    We Drive The 207 MPGe Automotive X-Prize Runner-Up 1407774600

    In 2007, the Automotive X-Prize offered a $10 million purse for the development of a street-legal car capable of achieving 100 miles per gallon equivalent. As intended, the challenge spurred innovation and creative thinking, leading to some of the most interesting green concepts we've seen at ...

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    The List: The List Shorts #0365: Store A Car
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    In this installment of The List Shorts, host Patrick McIntyre demonstrates how to store a car. Whether you're keeping a classic under wraps, or winterizing your summer ride, learning the proper procedure for storing your car could save you some heartache when it comes time to pull off the ...

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    Translogic: Translogic 155: 2014 Cadillac ELR
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    For the past decade, Cadillac has been searching for ways to breathe life into its lineup of luxury sedans and SUVs. While it has enjoyed recent success with the CTS and Escalade, brand perception still skews older and stuffier than Caddy's German and Japanese counterparts. Can the electrified ...

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    Translogic: Translogic 154: Elio Motors
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    What does the three-wheeled, super-efficient Elio have in common with a gas-guzzling Hummer? Both use a standard internal combustion engine in favor of a hybrid or electric setup, and the Elio will be built in the same Louisiana factory that once hummed to the tune of H3 production. The ...

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    Translogic: Translogic 153: 2015 BMW i8
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    The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this ...

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    The List: The List Shorts #0255: Change a Tire
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    Our list of "1,001 Car Things To Do Before You Die" includes countless aspirational, once-in-a-lifetime challenges, but that doesn't mean we're going to ignore the basics. "The List: Shorts" is a new subsection of The List that focuses on repairs, maintenance and attainable automotive fun – ...

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    Translogic: Translogic 152: Lamborghini Huracán LP 610-4
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    Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a ...

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    Translogic: Translogic 151: Mission Motorcycles
    We Get An Early Ride On Mission's Range-Topping RS Electric Motorcycle 1401727500

    Translogic's new host Jonathon Buckley heads to La Honda, CA for the chance to ride the Mission RS electric motorcycle. Can this plug-in superbike from Mission Motorcycles keep up with the gas-powered competition? Jonathon puts the RS to the test, then sits down with Mission Motorcycles' founder ...

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    The List: The List #0392: Go Drag Racing
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    Hosts Jessi Combs and Patrick McIntyre head to Southern California's Irwindale Speedway to compete in a weekly "run what ya brung" NHRA Thursday Night Thunder event. With them they've brung brought some Mopar muscle: a Dodge Charger SRT and Dodge Challenger SRT8, both packing 470-horsepower 392 ...

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