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A Very Sensible Supercar

The subject of what makes up a true "supercar" is a difficult one, fraught with personal connotations and the rare ability to bring close colleagues into heated confrontation with one another in the blink of an eye. I say this because, while the 2014 Audi RS7 most certainly does not make the supercar cut on a few levels to my way of thinking – not rare enough, expensive enough or wearing an appropriately evocative body – it is unquestionably an "everyday supercar" of remarkable abili

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Here at TRANSLOGIC we don't normally post about ads, but the new Star Trek inspired campaign from Audi has everyone around here talking...and laughing. Titled "The Challenge", it features Zachary Quinto and Leonard Nimoy (new and old Spock, respectively) battling to see who can get to the golf course first, with the loser buying lunch. Hilarity, and a number of Star Trek and other geeky jokes, ensue.

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Audi apparently couldn't wait until the Super Bowl to show off the ad it will run during the Big Game. The German automaker has released its spot, and sure enough, the quick clip has cashed in on the current vampire craze. The commercial features a clutch of gen x/y/millennial 20-something vamps out for an impromptu fireside party. When their hero arrives in an Audi S7 with an extra cooler of O Negative, disaster ensues. At least the company chose an excellent soundtrack. The whole drama plays o

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Mercedes-Benz SLS AMG set to do the impossible – Click above to view the video after the jump

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