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Audi News

Audi is a German luxury brand that has been a wholly owned subsidiary of the Volkswagen Group since 1964. Based in Ingolstadt, Germany, the marque is well known for its best-selling model, the A4, as well as the R8 sports car and the company's dominating presence in Le Mans racing both in North America and Europe. Vorsprung durch Technik is the brand's slogan, which means "Innovation through Technology."

Audi Vehicles:

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    Audi
    Motorsports: The 2014 Rolex 24 at Daytona: What we learned, what we saw
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    Two days after the flag dropped on the 2014 Rolex 24 at Daytona, people are still trying to figure out what it might portend for the rest of the season. In 24 hours, two minutes and 24 seconds, 695 laps were completed by the car that crossed the line first. During that time, 67 cars began the race, 18 of them retired. There was that accident, and a red ...

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    Video: Audi unveils its Doberhuahua Super Bowl commercial
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    With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products. A veteran of Super Bowl ads, Audi's history has been rather ...

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    Motorsports: Conquest and controversy conclude the 2014 Rolex 24 at Daytona [spoilers]
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    If you don't wish to know who won the 2014 Rolex 24 at Daytona, you should avert your eyes right now. We'll even give you a double-space to skedaddle... For those of you still with us, the first race in the United SportsCar Championship (USCC) is done, but the discussions about it certainly won't end for a while. Daytona Prototypes claimed the first four ...

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    Audi starts new e-gas partnership with Global Bioenergies
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    Audi continues to try to build its green-car cred with one more partnership to produce synthetic fuels made from renewable resources. The German automaker is hooking up with France-based Global Bioenergies to make a synthetic biofuel called e-gasoline. Audi says making this e-gas "does not create competition with food production and farmland," nipping ...

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    Motorsports: Notes and notations on the 2014 Rolex 24 at Daytona [w/video]
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    This year is the 52nd edition of the Daytona 24 Hours. The 2014 Rolex 24 at Daytona is also the first race of the year in the brand new TUDOR United SportsCar Championship (TUSCC) With the merger of the American Le Mans Series and Grand-Am Rolex Sports Car Series rewriting and revising the rules of American sports car racing right up until yesterday, ...

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    Motorsports: Audi R8 lines up as safety car for Rolex 24 at Daytona
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    This weekend a new era begins in American sports car racing with the Rolex 24 at Daytona to kick off the new United SportsCar Championship, the freshly inked union between the Grand Am and American Le Mans Series. There'll be a wide variety of machinery lining up on the grid at the Florida speedway, including race-ready versions of the sports cars you can ...

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    Report: Audi changes the guard at Quattro GmbH
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    Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products – including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new ...

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    Opinion: Automakers need to stop stalking celebrities
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    Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading ...

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    Video: Audi Super Bowl ad will star creepy Doberhuahua dog
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    Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below. The apparent half-breed mutt offspring of a doberman and a chihuahua is ...

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    Report: Audi planning S3 Plus with 375 hp?
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    There's a war being waged in Europe for the highest output from the smallest displacement. Alfa Romeo has managed to squeeze 240 horsepower and 260 pound-feet of torque out of a 1.7-liter turbo four for the 4C. Mercedes-Benz has coaxed 355 hp and 332 lb-ft out of a 2.0-liter turbo four to drive the new A45 AMG, CLA45 AMG and GLA45 AMG. But not to be ...

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    Review: 2014 Audi RS7 [w/video]
    A Very Sensible Supercar 1390496340

    The subject of what makes up a true "supercar" is a difficult one, fraught with personal connotations and the rare ability to bring close colleagues into heated confrontation with one another in the blink of an eye. I say this because, while the 2014 Audi RS7 most certainly does not make the supercar cut on a few levels to my way of thinking – not ...

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    Report: New Audi TT likely headed for Geneva reveal
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    Between the Consumer Electronics Show and the Detroit Auto Show, Audi is creating plenty of buzz lately for its upcoming third-generation TT. Fortunately, we won't have to wait too much longer to see the next Audi TT, though, as Autocar reports that the coupe will make its big debut at the Geneva Motor Show. In speaking with Audi's technical chief Ulrich ...

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    Rumormill: Audi working on new Quattro-centric horizontal design language
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    If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design ...

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    Spy Shots: Audi A7 getting nip and tuck
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    It's been less than two years since the Audi A7 first went on sale in the US, but European buyers have been able to enjoy the sleek and stylish hatchback for twice as long. As such, Audi is preparing to give its A7 a mild refresh with tweaked exterior styling, but we're also expecting some of the features found in the all-new 2015 Audi A8 to possibly ...

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    Report: Audi to unveil S1 hot hatch at Geneva Motor Show
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    Audi has been toying with the idea of a hot hatch based on the A1 premium city car for some time now. It rolled out the 500-horsepower A1 Clubsport Quattro concept at the Wörthersee gathering a couple of years ago, then put its form (with half the power) into limited production with the 252hp A1 Quattro (pictured above) shortly thereafter. What it ...

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    Video: Audi promises Super Bowl surprise with Dog Show teaser
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    Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from ...

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    With increased range, Audi R8 E-Tron revving up for production. Maybe
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    As Tesla Motors proved mightily in 2013, an expensive EV with a long range can sell quite nicely, thank you very much. Perhaps Audi was taking notes, since its all-electric R8 E-Tron's on-again/off-again odyssey appears to be on again, according to UK's Autocar, citing Audi's Urlich Hackenburg. The model is near the approval stage for production, and the ...

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    ETC: 2015 Audi A3 configurator is up and running
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    Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website. Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be ...

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    Report: Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%
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    According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, ...

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    Official: Audi reveals new beefed-up A8 L Security
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    Audi claims is the lightest armored vehicle of its kind. If there were ever a sedan that deserved the descriptor of "luxury," surely it's the Audi A8. Particularly in long-wheelbase form. But for many of Audi's wealthy customers around the world – namely those in developing markets – there can be no greater luxury than security. And for ...

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