Despite its position as a communist state, the People's Republic of China has taken a decidedly laissez-faire attitude towards copyright infringement. It's why, as evidenced in an old episode of Top Gear, you can buy a fake Omega, wear fake Ray-Bans, talk on a fake iPhone and drink at a fake Starbucks. It's also why Chinese automakers so shamelessly rip off the designs of western automobiles (exhibits A, B, C, D and E). Land Rover is the latest automaker to take exception to this practice.
The Indian-owned, British-made off-road brand is calling out the Chinese over the LandWind X7 which, like all good fakes, is a remarkably close approximation of the real thing, that goes for a lot less money. In this case, the Range Rover Evoque, which the X7 apes, sells for 40,000 pounds ($62,000 at today's rates) Autocar reports, while the Chinese version will retail for a meager 14,000 quid ($22,000).
With the X7 making its debut at the Guangzhou Motor Show, Land Rover Chief Executive Officer Dr. Ralf Speth opted to take a strong stance, issuing a resolute statement against LandWind's new SUV to Autocar:
According to Autocar, LandWind is a joint venture between two of China's larger automakers – Changan Auto and Jiangling Motors – which count Peugeot-Citroen and Ford as their JV partners, respectively. It's unclear how, or even if, any action by Land Rover could impact the two Chinese companies' partners.
"The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.
As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.
I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct."