For this year's SEMA show, FCA created six machines that range from mild to wild, and what we have here are the two mildest examples: a custom Ram ProMaster and an accessorized Chrysler Pacifica. Of the two, the ProMaster is easily the more interesting. It's called the BrewMaster and it's a rolling bar. Get it?

2017 Ram BrewMaster SEMA concept
  • Image Credit: FCA
2017 Ram BrewMaster SEMA concept
  • Image Credit: Joel Stocksdale / AOL
2017 Ram BrewMaster SEMA concept
  • Image Credit: Joel Stocksdale / AOL
2017 Ram BrewMaster SEMA concept
  • Image Credit: Joel Stocksdale / AOL
2017 Ram BrewMaster SEMA concept
  • Image Credit: Joel Stocksdale / AOL
2017 Ram BrewMaster SEMA concept
  • Image Credit: Joel Stocksdale / AOL


The pub-themed interior has a variety of custom touches, including Mopar neon signs and beer taps with shift-knob handles. The outside gets some conceptual parts as well. The grille loses the crosshair design in favor of a large-font "RAM" badge in the center, similar to the one on the Ram Rebel. It also gets some custom 20-inch wheels and large fender flares to accommodate the wider rubber. The message here: Don't drink and drive, but definitely drive somewhere and drink.



The Pacifica has far fewer custom goodies, and, sadly, no Hellcat powertrain, but that means what you see is something you could realistically replicate at a dealer. Called the Pacifica Cadence, this van is a rolling showcase of Mopar accessories. The newest piece is a running board that is designed to look like part of the sheetmetal, as opposed to a tacked-on aftermarket accessory. We'd say it's fairly successful if not super-exciting.

2017 Chrysler Pacifica Cadence SEMA concept
  • Image Credit: FCA
  • Image Credit: Joel Stocksdale / AOL
2017 Chrysler Pacifica Cadence SEMA concept
  • Image Credit: Joel Stocksdale / AOL
2017 Chrysler Pacifica Cadence SEMA concept
  • Image Credit: Joel Stocksdale / AOL


The Pacifica also features loads of other Mopar bits including the roof rack, dog kennel, all-weather floor mats, and wireless charging pad. Aside from the custom wrap and painted wheels, you could outfit your own Pacifica identically using a Mopar catalog. As for the BrewMaster, that might require a bit more custom work.

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