Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: People walk out of a Tesla motor company dealership in the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Nicholas Craan (L) and Francesco Campoy look at a Tesla motor company car in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Gaelle Freer and her son Alexander LeVaillant Freer look at a Tesla motor company car in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Marcelo Jaramillo, assistant store manager, (2nd R) shows a Tesla motor company car in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: People walk past a Tesla motor company dealership in the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Tesla motor company accessories hang from the wall in the recently opened dealership in the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: People walk in a Tesla motor company dealership in the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: A Tesla motor company car is parked in a dealership in the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Tesla
  • Tesla
  • The Tesla showroom is shown at the Washington Square Mall, Friday, July 20, 2012, in Portland, Ore. Tesla Motors only has 24 stores in the world, and now one of them is at Washington Square Mall in Portland. The company produces electric cars and hopes their product will be a hit with eco-conscious Oregonians. The cars can go from zero to 60 mph in less than six seconds, all without a drop of gasoline. (AP Photo/Rick Bowmer)
  • Image Credit: ASSOCIATED PRESS
Amsterdam: Model S @ Tesla Store
  • Amsterdam: Model S @ Tesla Store
  • Amsterdam: Model S @ Tesla Store
  • Image Credit: Flickr
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Marcelo Jaramillo, assistant store manager, (R) shows a Tesla motor company car in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Gaelle Freer looks at a Tesla motor company car in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Electric Car Maker Tesla Opens Store In Miami Mall
  • Electric Car Maker Tesla Opens Store In Miami Mall
  • MIAMI, FL - JUNE 06: Marcelo Jaramillo, assistant store manager, (R) explains how the Tesla motor company car works in a dealership at the Dadeland Mall on June 6, 2013 in Miami, Florida. The electric car maker is trying to make a move by selling their cars, that can cost between $62,400 and $82,400, into malls and stores. (Photo by Joe Raedle/Getty Images)
  • Image Credit: Joe Raedle via Getty Images
Amsterdam: Model S @ Tesla Store
  • Amsterdam: Model S @ Tesla Store
  • Amsterdam: Model S @ Tesla Store
  • Image Credit: Flickr
Amsterdam: Tesla Store
  • Amsterdam: Tesla Store
  • Amsterdam: Tesla Store
  • Image Credit: Flickr
Eindhoven: Tesla Store
  • Eindhoven: Tesla Store
  • Eindhoven: Tesla Store
  • Image Credit: Flickr
There is a Tesla store inside this mall...
  • There is a Tesla store inside this mall...
  • There is a Tesla store inside this mall...
  • Image Credit: Flickr
DC Tesla Store
  • DC Tesla Store
  • DC Tesla Store
  • Image Credit: Flickr
New Tesla Motors store
  • New Tesla Motors store
  • New Tesla Motors store
  • Image Credit: Flickr
Tesla store
  • Tesla store
  • Tesla store
  • Image Credit: Flickr
Tesla Tyson's
  • Tesla Tyson's
  • Tesla Tyson's
  • Image Credit: Flickr
Tesla
  • Tesla
  • A Tesla Model S is shown in the showroom at the Washington Square Mall, Friday, July 20, 2012, in Portland, Ore. Tesla Motors only has 24 stores in the world, and now one of them is at Washington Square Mall in Portland. The company produces electric cars and hopes their product will be a hit with eco-conscious Oregonians. The cars can go from zero to 60 mph in less than six seconds, all without a drop of gasoline. (AP Photo/Rick Bowmer)
  • Image Credit: ASSOCIATED PRESS

Tesla is about to start selling cars at a Los Angeles outlet of the upscale fashion retailer Nordstrom, according to Fast Company. It will display its Model X SUV inside the tiny, 400 square foot store at The Grove mall starting June 18th, and allow prospects to take test drives with on-site Tesla employees. The company doesn't yet have a sale license for the location, so if a prospect wants to buy on the spot, they'll have call a salesperson at a Tesla dealership or place the order online.

The deal was spearheaded by Ganesh Srivats, Tesla's North American sales VP -- he's a former exec at fashion retailer Burberry who worked closely with Nordstrom. The company thinks that the pricey Model S and Model X -- and soon the more reasonable Model 3 -- may appeal to the retailer's upscale shoppers.

Ultimately we're going to be restricted by the dealerships from engaging in the new playful ways that we're able to do because we own our business.

However, Tesla may expand to some of Nordstrom's other 121 stores in the US and Canada if the pilot program works. The EV company believes it's important to have a retail presence beyond its 215 stores around the world, especially since it plans to sell 500,000 Model 3s. However, it thinks the idea wouldn't be possible without its direct sales model. "Because ultimately we're going to be restricted by the dealerships from engaging in the new playful ways that we're able to do because we own our business," Srivats tells Fast Co.

Related Video:

Executive Edge: Nordstrom to open Tesla gallery in LA

This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life.

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