Sidecar co-founder leaves GM for Uber
Sidecar entered the market in 2011, and one of the most significant events of its short lifespan was to offer free rides at the 2013 South by Southwest festival. Around that time, the Austin city council sought to outlaw the act of ridesharing in exchange for money, and as a riposte Sidecar made all Austin rides between March 7 and 17 completely free of charge.
However, despite trying out different approaches like business-to-business food and goods deliveries, Sidecar could not generate a strong enough footing to stand by itself. Sidecar raised around $39 million dollars to keep in business, though GM reportedly bought it for far less.
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