Lamborghini Centenario moving front 3/4
  • Image Credit: Lamborghini
Lamborghini Centenario moving rear 3/4
  • Image Credit: Lamborghini
Lamborghini Centenario static front 3/4
  • Image Credit: Lamborghini
Lamborghini Centenario front 3/4
  • Image Credit: Lamborghini
Lamborghini Centenario profile
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Lamborghini Centenario rear 3/4
  • Image Credit: Lamborghini
Lamborghini Centenario rear
  • Image Credit: Lamborghini
Lamborghini Centenario front
  • Image Credit: Lamborghini
Lamborghini Centenario interior
  • Image Credit: Lamborghini
The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod.

The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece.

It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover.

This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series.

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Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox.

Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut.

Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h. Lamborghini will produce only 20 coupes and 20 roasdster versions of the car, which are all sold, at a start price of €1.75 million euro plus tax.

"Working with Microsoft and Turn 10 Studios allows a global audience the chance to share in the emotion of driving the Centenario, the most powerful Lamborghini produced to date," said Mr. Reggiani, board member for research and development of Automobili Lamborghini.

"We're excited to continue our long history of working with Lamborghini and to be part of their 100-year anniversary by celebrating the Centenario as the featured cover car of the next Forza game," said Phil Spencer, Head of Xbox.

Lamborghini's legendary cars are among the most popular in Forza's stable with more than five million players spending nearly 60 million hours racing in Lamborghinis. The Lamborghini Centenario will join another 14 Lamborghini models featured in the award-winning Forza franchise on the Xbox One.

Every Lamborghini is showcased in Forzavista™ detail, meaning that each features working doors and headlights as well as fully drivable cockpits. Forza remains the best-selling racing franchise of the current video game console generation, and more than 10 million unique fans have played Forza games on Xbox One, making it the most played racing franchise on Xbox One.

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