A brief history of Ferrari's Rosso Corsa livery
It was every italian F1 racing team's livery, then became the Pracing Horse's trademark.
This post comes from Autoblog Open Road, our contributor network. The author is solely responsible for the content, and any opinions do not necessarily reflect those of Autoblog and its editors.
But where does the Rosso Corsa's tradition come from? I didn't know before yesterday (shame on me!) and I guess a lot of you readers don't know as well. Since the early days of F1's championship, teams' nationality was recognized by the colour of their livery: Italians teams used to be all red-dressed, germans white, french blue, americans blu and white and British green.
Be aware that team's nationality was important for this rule wanted by the FIA, not the Country where cars were built. So had occurred that some Ferraris were yellow because they belonged to Belgian teams, for example. When Enzo Ferrari, the Ferrari's founder, set up his own team he followed these FIA's instructions and continued racing with a red livery creating a very strong tradition.
During the late '60s things changed since F1 Gunston Team decided to use its main sponsor's colour, the namesake cigarettes company, painting the cars in orange and black. After that breakpoint every team began using the same method of the Gunston Team's one. Ferrari went through this ferocious Sponsorship Era bringing on its very-red-tradition, letting it become its main color. In fact it was barely the only colour offered by the Prancing Horse to its customers.
During the '90s almost 85% of all Ferraris were painted in Rosso Corsa livery, then Fiat Group ownership began to enlarge the colour choice in order to satisfy customers' requests. Guess how many red Ferraris are sold on these years? The 45%! Which is again the predominant customers' choice but denotes the fall of this preference. Right now Ferrari's Tailor Made programme is making the rest, taking another 10% of the whole lot.
There is a lot of things I don't know about in this world but there is one I know for sure: if I had enough money, I would buy a Ferrari and it'll be red... oops, Rosso Corsa. And you?
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models