The Toyota Prius has a new ad campaign, starting with the "Heck on Wheels" theme released earlier this week. And the ad that followed up on Super Bowl Sunday keeps with the lighthearted theme of mocking the hybrid's reputation as a boring car. In this one, would-be bankrobbers abandoned by their getaway driver jump into a fourth-generation Prius and create an international sensation, all while demonstrating features like forward collision prevention and a standard rear backup camera.


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