The Top Gear social media team is toying with our emotions
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All of these things help the suspense grow and I think it is clear that the TG social media team has a role in this. Considering all of these things, I guess that the situation is still evolving – and over the following weeks we are going to see other Twitter or Facebook posts or just leaked photos – but there is something I want to say about this marketing game: it is unfairly playing with fans' emotions!
We want to know everything about the new show, we want to say "It's going to be a complete failure!" or "My God I can't wait, it's going to be epic!" and argue about who the hosts could be or just whether they are the right ones. In the end I think that the arrival of Chris Harris to Top Gear could be a great thing (especially for his spectacular driving always set on "drift mode," even when he's not in the new Focus RS), but there's also the possibility that the trio becomes a duo with LeBlanc and Evans as the main couple. Then, eventually, Harris and Sabine Schmitz - or other important guests - could gravitate around like satellites, very fast satellites indeed.
That could be an effective way to be different from the previous format lead by Clarkson. In the end this picture might be clear evidence that I am wrong and Harris will join the team but again I hope Evans is not going to do the wrong thing copying what had gone on air during the previous 22 seasons. It would be disappointing. I don't know. You know what? I think that the social media team is doing a great job. Unfair, but great.
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