Hyundai is giving us our first glimpse at its upcoming dedicated electrified model. Called the Ioniq, it's set to debut next month in South Korea, and offer a choice of three powertrain options with varying levels of dependence on electric and gasoline power. All the while, Hyundai promises it will deliver an "entertaining drive alongside class-leading fuel economy and appealing design."

Depicted in the teaser image above and detailed in the press release below, the Hyundai Ioniq will be offered as a gasoline/electric hybrid, plug-in hybrid, or pure EV. It will compete against hybrids like the Toyota Prius and Chevy Volt as well as all-EV models like the Nissan Leaf and Tesla Model S. The Ioniq is being built on a new platform, designed to deliver sporty handling and efficient propulsion – something which Hyundai characterizes as lacking in the segment.

Further details have yet to be announced, but the Ioniq is set to debut in Korea come January. Subsequent motor show debuts are scheduled for Geneva and New York in March. By that time we hope to have more details on the Korean automaker's first dedicated hybrid/EV.

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HYUNDAI MOTOR INTRODUCES IONIQ, THE FIRST CAR TO OFFER A CHOICE OF THREE ELECTRIFIED POWERTRAINS

- A world first - electric, plug-in hybrid and hybrid powertrains available in a single body
- The IONIQ breaks hybrid stereotype by delivering entertaining drive alongside class-leading fuel economy and appealing design
- Global launch set for January 2016 in Korea, followed by Geneva and New York auto shows, an important step as Hyundai Motor works to be global green car market leader

High Wycombe, 7 December 2015 – Hyundai Motor has announced the name of its advanced, alternative-fuel compact vehicle due for launch in 2016: the Hyundai IONIQ. The car will be available with electric, plug-in gasoline/electric hybrid, or gasoline/electric hybrid powertrain – the first car from any manufacturer to offer customers these three powertrain options in a single body type.

As part of Hyundai Motor's ambition to chart the direction of future mobility, the IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world's first model to offer customers the choice of three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design - a unique mix not yet achieved by a hybrid vehicle.

Woong-Chul Yang,Head of Hyundai Motor R&D Center said, "Hyundai Motor has a heritage of building innovative, fuel-efficient vehicles, so we are proud to advance our eco-friendly car line-up with the introduction of IONIQ. Our vision for future mobility focuses on choice, with a variety of powertrain options to suit customers' varied lifestyles, without compromising on design or driving enjoyment. IONIQ embodies Hyundai Motor's vision to shift the automotive paradigm and future mobility; IONIQ is the fruit of our efforts to become the leader in the global green car market."

The new car's name references elements of its creation. An ion is an electrically-charged atom, linking to the car's clever combination of electrified powertrains. The second part of the name references the unique offering it brings to the Hyundai range, demonstrating the brand's environmental commitment and willingness to maximize choice for its customers. Finally, the Q is depicted in the car's logo as a visual breakthrough, acknowledging the fresh new approach of this advanced, low-emission model.

Based on an exclusive new platform, made specifically for the car's multi-powertrain options, the IONIQ chassis is optimised to deliver responsive handling while remaining efficient in each of its three powertrain configurations. In its fully-electric (EV) form, the IONIQ is powered by a high capacity, ultra-efficient lithium ion battery. The plug-in hybrid (PHEV) version combines fuel-efficient energy with battery power obtained by charging the car with electricity, boosting its range while cutting its emissions. Finally, the hybrid (HEV) utilizes the petrol engine and motion of the car to charge the on-board battery, which returns enhanced efficiency by supplementing the engine's power.

Hyundai Motor is one of the world's leading manufacturers of hybrid vehicles and is committed to a future vehicle line-up comprising low- to zero-emission vehicles. This latest leap forward builds on Hyundai Motor's heritage of world-first environmental developments. In 2013, Hyundai Motor became the first car manufacturer to mass-produce a hydrogen-fueled vehicle, the ix35 Fuel Cell.

Following its world premiere in Korea in January, the IONIQ is due to be shown at the Geneva International Motor Show, followed by the New York Auto Show, both in March 2016.


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