Jaguar Land Rover may buy Silverstone racetrack for new HQ
The British automaker would then invest the equivalent of $78 million to turn the historic track into a celebration of the brand, including a museum, experience center, and hotel. The company would also construct space for its marketing team and engineers, Automotive News Europe reports. Motorsports would still continue there, too, which means the course's Formula One legacy is safe.
Neither JLR nor the British Racing Drivers' Club, which leases the track, have confirmed the rumors. The BRDC only suggested that it received several confidential offers to purchase the circuit.
Silverstone has a motorsports history that goes back to the late 1940s and is often the home to the Formula One British Grand Prix. The track's organizers have a long-term deal to continue hosting the F1 race, too. Today, the course also features major events from MotoGP and the FIA World Endurance Championship.
In November, Jaguar released a video that celebrated some of its legacy at Silverstone by bringing the modern XJR and Le Mans-winning XJ-R9 LM at the track. If the company's purchase happens, you can expect to see a lot more Jags and probably some Land Rovers lapping the course.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models