Uber stands as the juggernaut of the ride sharing industry thanks to its huge market share and an estimated value of $70 billion. Now the company also has a multi-year deal with navigation company TomTom for maps and traffic info for its driver app. Neither side disclosed the value or precise length of the contract.

The partnership largely came down to Uber's total access of TomTom's data to supply for the app, according to the navigation company's CEO Harold Goddijn. "Contrary to some of our competitors, we provide technology but also the raw data and databases," he said, Reuters reports.

TomTom's business now puts a major focus on licensing out its mapping data. The company has contracts with automakers like Volkswagen and even supplies the info to Apple. A recent partnership with Bosch also aims to have most of Germany's major roads ready for autonomous vehicles by the end of the year.

Uber started development of its own maps too and bought Microsoft's street mapping business earlier this year. The company's fleet of specially equipped vehicles roams around to improve route suggestions. The company also has a focus on autonomous tech that includes a research partnership with the University of Arizona. Company CEO Travis Kalanick even boasts about buying all of Tesla's driverless vehicles someday.
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TOMTOM TO PROVIDE DATA FOR UBER DRIVER APP

World-class maps and traffic data will help Uber provide best-in-class service

London, 12 November 2015 – TomTom has signed a global, multi-year agreement to provide maps and traffic data for the Uber driver app.

TomTom's advanced map-making technology, combined with its world class traffic information, will ensure Uber has a seamless navigation experience, accurate arrival times and efficient journeys in more than 300 cities around the world.

"We are excited to provide Uber with our best-in-class location data." said Charles Cautley, Managing Director Maps & Licensing at TomTom. "TomTom is a truly independent map provider with the platform for the future. With this platform, TomTom is the trusted partner for innovative and future proof location technology for the global automotive and consumer technology industry."

"We look forward to working with TomTom, a leader in the mapping and navigation space," said Matt Wyndowe, Head of Product Partnerships at Uber. "Their mapping and traffic data will help ensure we continue to provide a great experience for drivers everywhere."


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