Fiat has unveiled its first foray into the mid-size pickup truck market, the Fullback, at the Dubai Motor Show. It's not an entirely new product, confirming earlier reports. It's closely related to the Triton pickup (also known as the L200) that Mitsubishi builds in Thailand for markets in Europe, Asia, and Africa. Moreover, it's not likely ever to make it to North American showrooms.

Riding on a 118-inch wheelbase, it measures 208 inches long, 71 inches wide and 70 inches tall. Those are identical measurements to the Mitsu, and give it roughly similar dimensions to the Chevy Colorado/GMC Canyon we get here. The Fullback can carry up to 2,300 pounds, and is powered by a 2.4-liter turbo diesel engine available in either 150- or 180-horsepower states of tune, and mated to a six-speed manual or five-speed automatic transmission.

Fiat Professional will roll out the Fullback in markets across Europe, the Middle East, and Africa, where it will compete against the likes of the Toyota Hilux, Ford Ranger, and Volkswagen Amarok.
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FIAT PROFESSIONAL DEBUTS NEW FULLBACK PICK-UP TRUCK AT THE DUBAI INTERNATIONAL MOTOR SHOW

- New FIAT Professional pick-up truck to be named Fullback – a name derived from the cornerstone position in rugby and American football
- Available in the UK in autumn 2016, the FIAT Fullback will combine a practical double-cab body style with a spacious load area and competitive payload of 1,045kg
- Powered by a 2.4-litre turbo-diesel engine, with 150hp or 180hp outputs, the FIAT Fullback will have four-wheel drive as standard, combined with a manual or automatic transmission
- More details, including pricing and final specifications, will be announced closer to the launch of the FIAT Fullback in the UK

FIAT Professional has unveiled the all-new FIAT Fullback pick-up truck at the 2015 Dubai International Motor Show. The new, medium-duty pick-up will join the award-winning FIAT Professional range in autumn 2016 and will be available only with a practical double cab body style configuration in the UK making it an ideal vehicle for both commercial and leisure time activities.

Measuring up to 1,780mm in height, 1,815 mm in width and 5,285mm in length, with a wheelbase of 3,000mm, the new FIAT Fullback will offer a competitive payload of 1,045 kg and will be powered by a 2.4-litre, aluminium, turbo-diesel engine with a power output of either 150hp or 180hp. Two transmissions will be available, a new six-speed manual gearbox or a five-speed automatic transmission with sports mode, and both will be combined with full four-wheel drive systems.

The new FIAT Fullback will be available in the UK in two trim levels with pricing and specifications to be announced closer to the vehicle's launch in autumn 2016. The Fullback is FIAT Professional's first contender in the medium-duty pick-up truck segment in the EMEA region, which totalled 675,000 units in 2014 representing 23% of total sales in the LCV segment.

Visitors to the 2015 Dubai International Motor Show will also be able to see the FIAT Fullback equipped with a selection of special accessories currently under development by Mopar, FIAT Chrysler Automobiles' brand for after-sales service, customer care, genuine spare parts and accessories.


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