Like an auto racer's results on the circuit, Volkswagen's recovery from its diesel-emissions scandal may well depend on spin control. That's what Bosch Chairman Volkmar Denner said in recent remarks at an event in Germany, Reuters reports. Bosch is a major VW supplier, of course, so it does have some skin in the game.

Denner said he hasn't seen signs that demand for diesel vehicles has fallen yet in the wake of a scandal in which software in VW diesels was programmed to game emissions-testing systems. Denner says the ultimate impact on diesel sales will depend largely on the "campaign" VW will use to assure the general public that its diesels remain a viable way for drivers to boost fuel economy and lessen their impact on the environment. Of course, there have been hints that VW may pivot to more electric vehicles and distance itself away from diesels in the coming years. As a VW supplier, Bosch has been connected to the diesel scandal, it has repeatedly said that the problems were all VW's fault.

Europe's biggest automaker lost its CEO in the wake of last month's scandal and has set aside $7.3 billion to address the issue. As many as 11 million VWs may have been programmed with the cheating software. Governments around the world are trying to address the issue. France may eliminate diesel-fuel subsidies, while all VW diesels in Australia have been recalled. And California has given VW until November 20 to detail how it would fix the problem.

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