Now held in conjunction with Sotheby's, the 2015 edition of the Hershey auction brought in an impressive $16.3 million in sales – principally in Brass Era and Classic Era vehicles made in the United States. The top earner was a 1913 Pierce-Arrow Model 66-A Seven-Passenger Touring, which sold for $830,500 after feverish bidding on site and online. But the Pierce-Arrow wasn't the only six-figure lot of the two-day event.
A 1911 Oldsmobile Autocrat racer, known as Yellow Peril, fetched nearly $700,000. A Rolls-Royce Silver Ghost from 1914 sold for $577,500, and a Duesenberg Model A went for $374,000. Meanwhile a Marmon Model 34C Speedster sold for over $200k, another Pierce-Arrow – this time a model Eight Two-Passenger Coupe from 1934 – garnered $154,000 to nearly double its pre-sale estimate, while a 1936 Chrysler Imperial Airflow Sedan brought in $176,000.
All told, 96 percent of the lots consigned sold, with bidders hailing from 20 countries around the world. Review the details in the press release below, and images of the top ten lots sold in the slideshow above.
- RM Sotheby's achieves strongest results to date in Pennsylvania at its annual Hershey auction, October 8-9
- Brass Era machines are top-sellers at $16.3 million sale, led by dramatic 1913 Pierce-Arrow Model 66-A Seven-Passenger Touring at $830,500
- Best-of-category American Classics also exceed pre-sale estimates, with stunning restorations commanding premium prices
- Complete results for Hershey sale available at www.rmsothebys.com
- RM Sotheby's will top off 2015 calendar with exclusive Driven by Disruption sale, December 10 in New York City
HERSHEY, Pennsylvania (October 10, 2015) – RM Sotheby's reinforced its reputation for the presentation of some of the finest available Brass and Classic Era motor cars at its two-day Hershey sale this week, generating an overall sales total of $16,344,387, with a very strong 96 percent of all lots sold. The fantastic result represents the company's strongest performance in Pennsylvania, besting its 2014 total by more than 16 percent.
A feature attraction of the AACA Eastern Division Fall Meet, an autumn tradition bringing together hobbyists and collectors from around the world, RM's Hershey sale welcomed bidders from 20 countries, with more than 20 percent representing new clientele. The beautiful weather drew hundreds to the outdoor preview, translating to spirited bidding across the two evening sale sessions.
An imposing car drawing many eyes throughout the preview, top sale honors went to the 1913 Pierce-Arrow Model 66-A Seven-Passenger Touring, chassis no. 66667, which sold for $830,500 to applause from the packed auction room, after lively back-and-forth bids from interested parties both in the room and over the Internet. Well-surpassing its pre-sale estimate of $550,000-$650,000, the Pierce-Arrow shone as the ultimate Brass Era automobile. Joining the Model 66-A at the top of the list is the 1911 Oldsmobile Autocrat known as Yellow Peril, chassis no. 65877, a powerful racing machine of the same era. Thundering onto the auction stage, the fascinating car brought a final price of $698,500, ready for more cross-country touring with its next enthusiastic owner. Rounding out the top three and leading the selection of early European vehicles in the sale is an extremely rare 1914 Rolls-Royce 40/50 HP Silver Ghost Landaulette, chassis no. 25EB, which brought a final $577,500 after a very strong opening bid.
"Hershey proved once again to be the perfect venue for the offering of important early automotive design," said Gord Duff, car specialist, RM Sotheby's, following the sale. "Brass Era powerhouses were the hit of the week, with the most exciting moment coming as our auctioneer Max Girardo opened bidding on the 1913 Pierce-Arrow, igniting a fierce competition that had the crowd roaring with every raise of a paddle. At another level of the market, expert restorations stood out, with top tier examples bringing well-deserved prices."
A number of beautifully restored Classic Era automobiles exceeded pre-sale expectations, headed by a stunning 1923 Duesenberg Model A Sport Phaeton, chassis no. 977, offered from 67 years of ownership, at $374,000, a new auction record for the model. Another fantastic example is the exquisitely restored 1924 Marmon Model 34C Two-Passenger Speedster, chassis no. B2-5001, a best-of-category car boasting numerous awards, which sold for $203,500. Additional sales of note include a handsome 1934 Pierce-Arrow Eight Two-Passenger Coupe, chassis no. 2080431, nearly doubling its estimate at $154,000, along with a sparkling 1936 Chrysler Imperial Airflow Sedan, chassis no. 7015285, at $176,000.
Highly desirable memorabilia also achieved great prices, kicking off the auction on both Thursday and Friday evening. Stand out highlights include tremendous prices for unique collectibles offered from the Richard Roy Estate Collection, most notably a trio of scale model replicas of World War II aircraft, led by the North American Aviation P-51 Mustang Model Plane at $21,850, more than triple its top estimate.
RM Sotheby's Hershey 2015 Top Ten Sales
1. Lot 267
1913 Pierce-Arrow Model 66-A Seven-Passenger Touring
2. Lot 262
1911 Oldsmobile Autocrat "Yellow Peril"
3. Lot 162
1914 Rolls-Royce 40/50 HP Silver Ghost Landaulette
4. Lot 155
1932 Packard Twin Six Individual Custom Sport Phaeton
5. Lot 163
1929 Rolls-Royce Phantom II Torpedo Tourer
6. Lot 254
1914 Packard Six Five-Passenger Touring
7. Lot 240
1911 National Model 40 Speedway Roadster
8. Lot 259
1936 Packard Twelve Coupe Roadster
9. Lot 161
1923 Duesenberg Model A Sport Phaeton
10. Lot 238
1907 Thomas Flyer 4-60 Four-Passenger Runabout
RM Sotheby's will round out it's 2015 auction calendar with a return to New York City for its exclusive Driven by Disruption sale, December 10 at Sotheby's Manhattan headquarters. The event will feature a carefully curated selection of some 30 creatively-styled and pioneering motor cars, along with select automobilia. Each of the auction vehicles will be handpicked by RM specialists to showcase the extremes of motoring history and the molds that were broken by engineers and designers in pushing the automotive envelope. As a prelude to the auction, an exclusive six-day exhibition will open over the weekend of December 5 in Sotheby's 10th floor galleries.
For complete results from RM Sotheby's Hershey sale, along with further information on upcoming events, please visit www.rmsothebys.com or call +1 519 352 4575.
*Results are listed in USD and are inclusive of 10 percent buyer's premium for all vehicle lots and 15 percent buyer's premium for memorabilia. Sale totals include post-auction private sales.