land rover range rover evoque convertible wireframes at bulgari
  • Image Credit: Land Rover
Just in time for Halloween, Land Rover is putting spectral examples of the Range Rover Evoque Convertible on display to get Londoners excited for the upcoming droptop's reveal in November. The company is parking the six, life-size wireframe replicas outside luxury retailers in the city like Bulgari, Burberry, and Harrods department store. After all, those places are where many people are likely to see the real-world versions when they go on sale.

The sculptures were made by Land Rover's design team from aluminum and then painted in eye-popping colors to grab the attention of passersby. With details like 3D wheels, the crew really went all out to get things just right, too. While less sophisticated in design, the company did similar stunts with the hardtop Evoque, showing off wireframe versions in places like Paris and at the Geneva Motor Show.

If the idea of a convertible crossover isn't your thing, there's a vast array of other wireframe automobiles out there. Some of them come from British artist Benedict Radcliffe, including a Lamborghini Countach, a Subaru Impreza WRX, and even a Toyota Corolla. On this side of the pond, Topiary Joe creates similar automotive works of art but with a more verdant result in the end.

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Countdown to Convertible begins as Range Rover Evoque Wireframes take over London

01 October 2015

Wireframe sculptures preview world's first luxury compact SUV convertible

Prestigious London locations including Harrods host unique models

Full-size installations are 1:1 scale representation of Evoque Convertible

World's first compact luxury SUV Convertible to be revealed in November 2015

London UK, Friday 2nd October - Londoners were stopped in their tracks today as Land Rover placed a collection of full-size Range Rover Evoque Convertible 'wireframe' sculptures in the iconic streets of the UK's capital.

The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.

The bespoke sculptures were designed by Land Rover's own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque's transformation from coupe to convertible.

Following on from the original wireframes used to launch Evoque in 2011, the 1:1 scale works of art include 3D wheels as well as front and rear seats. Six Convertible wireframes have been produced to give the public a chance to see how the Evoque Convertible will look in its natural urban environment. Each wireframe will now begin a global tour as Land Rover builds up to the introduction in November of the latest addition to the growing Range Rover family.

Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: "The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it's the perfect place to showcase the world's first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer - two attributes this vehicle delivers in abundance."

ENDS


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