Navigant: PHEV sales could climb to 7.4M by 2024
Incentives, Infrastructure Remain Key To Demand
To its credit, Navigant recognizes that US consumers won't be able to do this alone. One key to increasing demand is a more robust plug-in vehicle charging infrastructure. Currently, this remains a feature found largely in big cities and along major highways, but it is starting to fill in a bit. Additionally, state- and federal-government incentives will continue to be a factor as the price of plug-in vehicles remains above similarly equipped cars with gas-powered ICEs.
Of course, to even approach sales numbers of around 750,000 vehicles a year, automakers will have to reverse what's been a declining plug-in vehicles sales result this year (perhaps some prospective diesel-vehicle buyers will have something to do with that in the near future). Through August, US plug-in vehicle sales were likely down about 13 percent to about 69,000 units. We say likely because Tesla Motors continues to be coy about releasing either monthly or country-specific sales figures. But either way, 69,000 marks a change from last year, when plug-in vehicle sales jumped about 20 percent to approximately 117,000 units as Tesla Model S and Nissan Leaf battery-electric sales advanced.
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