The company's tech essentially takes many of Uber's strengths but blends them with a traditional cab. Users can see taxis nearby and call one at the press of a button. With their credit card info already entered, a rider can just walk away with everything paid for at the end of a trip. Also, If a person hailed a participating vehicle from the street, the app can be used to handle the fare. Plus, Arro touts that unlike Uber, there's never any surge pricing with its service.
Making all of this possible is that Arro has a deal with the company that controls the payment systems in about half of the city's cabs, according to Crain's. The app's creators are also negotiating with the business that supplies the rest to eventually be available in every taxi in the city. While New York is the focus for the launch, Arro eventually wants to grow elsewhere, too. It could be a way for the nation's cabbies to push back a little against Uber's expansion. You can check out the service's promo video, below.