Burnquist is an official "ambassador" for the motorbikes, and specifically for the Zero DS and the Zero FX. In May, the company cut $1,350 off the sticker price of its line of e-bikes, saying at the time that it was taking advantage of lower costs and higher battery density, and passing those cost savings on to the general public. With those price cuts in tow, the prices for Zero bikes range from about $8,500 for the Zero FX to almost $16,000 for the Zero SR 12.5. At the time of the price cuts, the company had already been reporting about a 35-percent increase in sales.
Burnquist won his first X Games competition in 2000. He won two "Big Air" contests at the 2015 X Games in Austin. While the games have a bit of a rebellious air about them, Zero Motorcycles has also gained some notoriety for its use as a police bike, and the company said in June that the bikes have been used by more than 50 different law-enforcement agencies. Still, Burnquist strikes us more as the outlaw type. Take a look below at the Zero Motorcycles press release.
Legendary Skateboarder Rides Electric
SANTA CRUZ, Calif., Aug. 12, 2015 /PRNewswire/ -- Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that Bob Burnquist has joined the extended family of Zero riders and is now an ambassador for the brand. Burnquist is the most winning X Games athlete in the contest's history and a globally recognized action sports icon.
"I've always been fascinated by motorcycles, so I'm stoked to get rolling with Zero," said Burnquist. "What they stand for is completely in line with my love of adrenaline and passion for innovation and clean technology."
Burnquist chose two distinct Zero motorcycles: the extremely versatile Zero DS dual sport and the wickedly playful Zero FX stealthfighter. "I'm fortunate to have both bikes available, as I enjoy all kinds of riding," he said.
"Bob's a personal hero to many at Zero. Working with an athlete of his caliber is a huge honor," said Scot Harden, VP of Global Marketing at Zero.
Follow Bob Burnquist on Facebook and Instagram to see where and how he rides his Zero motorcycles.
About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.
Become a fan of Zero Motorcycles on Facebook, follow Zero Motorcycles on Twitter @ZeroMC and Instagram @ZeroMotorcycles, and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.