Ford Smart Mobility plan moves forward with P2P car sharing
Introduces New MoDe:Flex Electric Bicycle
During the keynote address at the 5th annual Further with Ford future trends event – this year held, significantly, in Palo Alto, California – CEO Mark Fields announced Smart Mobility is moving from experimentation to implementation. Mostly.
On the more concrete action side of things, Ford Credit Company is working with partners in the US and London, England on a pilot peer-to-peer car-sharing program. Stateside, this will see it team up with Getaround, inviting some 14,000 people in six cities to sign up for pre-screened, short-term car rentals. Across the pond, Ford will work with easyCar Club, targeting 12,000 folks in a similar service. Smart Mobility will also bring the GoDrive one-way car sharing program under its umbrella, upgrading it from what it calls an experiment to an actual pilot program.
Fields also revealed a new electric bike design called the MoDe:Flex. The sporty model joins its two previously announced brethren, the MoDe:Me and MoDe:Pro. MoDe:Link, the app that provides a variety of info and allows for eyes-free navigation using hand grips that give haptic feedback to parlay direction changes has been extended to run on an Android smart watch. There, the app can process a rider's biofeedback signals to alter output. For instance, in "no sweat" mode, the bike will pick up more of the workload as your heart rate increases, keeping you from overexerting yourself. None of the bikes are being offered for sale, or for use as part of any sort of sharing program. At least, not for now. Instead, they remain in the realm of multimodal mobility experimentation.
Check out the video above for a closer look at Ford's P2P car sharing plans or move down for a look at its latest ebike. You can find lots of detail about the shift in the Smart Mobility plan in the official press release, which is also below.
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