China's Geely plotting push into Europe, US
According to Reuters, Geely plans to develop a new line of cars to sell in Europe initially and eventually in the United States. The vehicles will be based on the new Compact Modular Architecture it's developing together with its subsidiary, Volvo. The Swedish automaker is expected to use CMA as the basis for its new 40 series, replacing the current V40 hatchback/wagon that isn't offered in North America and the S40 that was. The Volvo models, however, may not be the only ones that make the transoceanic voyage to North American showrooms.
Geely's European push is expected to be led by a CMA-based crossover that will be offered with alternative powertrains. It remains unclear what Geely plans to use to launch itself in the US, but whatever it brings here is likely to push the upper limits of what the CMA platform can accommodate. For now, the Chinese automaker is working to recast itself as a low-cost, high-tech brand that will offer tempting alternatives to products from more established car-exporting countries.
Geely will surely rely on Volvo's established network to spearhead its own arrival in North America, even if it doesn't necessarily sell through the same dealers as the more upscale Swedish models. It bears noting that while Geely's arrival will bring a new brand to the marketplace, it won't be the first time the company will offer a Chinese-made model in North America: Volvo introduced the S60 Inscription at the Detroit Auto Show earlier this year based on the Chinese-market S60L and built in China. We wouldn't be surprised to see additional Volvos made in China making their way across the Pacific to US showrooms in the coming years as well.
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