• Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
  • Image Credit: Morgan
It doesn't automatically follow, but chances are good, at least, that if you're talking about something "they don't make like they used to," it's probably being made in Great Britain – a place where handcrafted quality still thrives. That is, after all, where Morgan and The Balvenie are from. And now the two have come together.

Now if you're an avid reader of these pages, you'll probably be familiar with the Morgan Motor Company, an automaker based in Malvern, England, that makes every vehicle by hand, and still builds many of them on a wooden frame. But if you're not acquainted with The Balvenie, that's because it's not a car company at all. It's a whisky distillery in the Speyside region of Scotland, and founded as it was back in 1892, it's even older than Morgan, which just celebrated its centenary five years ago.

So what do Morgan and Balvenie have in common, you ask? Well aside from the UK they both still call home, and the turn of the 20th century around which they were both founded, they both have a deep-rooted appreciation for hand craftsmanship. So it may seem only natural that the two came together.

Fortunately that doesn't mean driving around tanked on whisky – or even worse, filling up the car's tank with single malt – but Morgan put together one of its six-cylinder classic Roadsters specifically for the Balvenie to use on tour. It's based on the 3.7-liter V6 four-seat convertible model, done up in cream with a light brown leather interior, custom stitching and other unique details.

Of course, as every Morgan is hand-built to order, each one is inherently custom. And there are even said to be a few of these driving around in the US to promote the whisky. The shame of not having seen any on the roads here, though, is nothing compared to the missed opportunity of not having seen the distillery's ambassador James Buntin pouring shots of the good stuff at Morgan's stand at the Geneva Motor Show this year.


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