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As sales of the new, 2015 Ford Mustang kick off across the globe, Ford is uncovering some interesting data about its long-lived muscle car, and some of the most interesting stats focus on the color palette.

Not surprisingly, buyers have a thing for a red Mustang. Race Red, a bright, glossy color, is the number one shade among Mustang owners in both Europe and China with 20 percent of Europeans and 35 percent of Chinese owners opting for the shade. Ford's Ruby Red paint was the third most popular color among American consumers.

That's because Mustang owners in the land of the free and home of the brave prefer a literal dark horse, opting for the glossy Black. Magnetic, a dark gray shade, was the second favorite among American Mustang owners. That's right, America's favorite color overall, white, didn't even crack the top three (although Oxford White hit number two in China).

Black remained popular in other markets, as well. Absolute Black, a metallic shade, tied Race Red in Europe, appearing on 20 percent of vehicles. Just under 20 percent of Chinese buyers, meanwhile, opted for the same gloss black Americans preferred.

Check out Ford's full press release for more detailed stats on how customers in three of the company's largest markets are designing their Mustangs.

Related Video:

2015 Ford Mustang GT
Show full PR text
MAR 12, 2015 | DEARBORN, MICH.
EARLY DATA INDICATES UNIVERSAL PASSION FOR MUSTANG EXTENDS TO COLORS AS ICONIC PONY CAR GOES GLOBAL; RED, BLACK RULE


As all-new Ford Mustang officially arrives in global markets for the first time, customers worldwide are opting for red and black as their top exterior color choices

Approximately 1.1 million Mustangs configured online by pony car enthusiasts throughout Europe; more than 18,000 consumers in China signed up to take all-new Mustang for a test spin

U.S. Mustang sales up 32 percent in February – making it the best-selling sports car in America

DEARBORN, Mich., March 12, 2015 – Red and black clinch the top spots as the most popular exterior paint colors for the first global Mustang, according to initial consumer data.

Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It's set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford's European websites just a month after ordering banks opened.

Passion for the car is universal, but trends are beginning to surface based on customer data that provide an early glimpse into regional similarities and differences among Mustang enthusiasts worldwide.

In China and Europe, Race Red clinches the top spot for exterior paint color choice, with Absolute Black in a tie for first in Europe, according to configurator data. Nearly 35 percent of Mustang orders in China are for Race Red, while black is the No. 1 color in the United States.

Some regional highlights to note:

United States

With white the top color choice in the United States overall, Mustang bucks the trend; black remains the top Mustang color, followed by Magnetic Metallic and Ruby Red

Mustang sales up 32 percent in February, making it the best-selling sports car in America with the launch of the all-new model last fall

China

With Mustang now on sale, 35 percent of orders specify Race Red; Oxford White is the second-most popular color at 20 percent, followed by black at just under 20 percent

More than 5 million consumers visited the Ford site to learn more about Mustang; more than 18,000 requests for Mustang test drives logged in China

Awareness of Mustang is growing, and this has resulted in a powerful ripple effect on consumers' perception of Ford; one in 12 Chinese consumers are aware of Mustang, and of those who not yet are, nearly 40 percent are registering a more favorable opinion of Ford

Europe

One month after being made available to order, almost 1.1 million Mustangs have been configured on Ford's European websites

The top colors are Race Red and Absolute Black – each accounting for 20 percent of models configured across Europe

Race Red and Absolute Black occupy the No. 1 and No. 2 spots in each of the five biggest markets in Europe except for the United Kingdom

Deep Impact Blue is third-most popular color in Europe; in the United Kingdom, it's second after Race Red, and in Italy, Deep Impact Blue is tied with Race Red, behind Absolute Black

Fans around the world have been waiting 50 years to drive the iconic Ford Mustang. Now they're getting their chance, and it's noteworthy that universal passion for the car is underscored by the colors customers everywhere are choosing to dress it in.


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