Here are the major themes for the March 5-15 show:
LOOKING FOR A WINNER
Analysts say this show is more about the search for hit vehicles than new technology, since automakers are trying to boost sales as Europe slowly recovers from its debt crisis.
Car registrations in the 28-country European Union increased 5.6 percent last year to 12.5 million, but remain woefully below their peak of around 16 million in 2007. High unemployment and weak growth are still holding back the industry, despite 17 straight months of increasing sales. And there are headwinds from Russia, which appears headed for recession after the ruble's plunge. On the other side of the ledger, expensive new luxury and sports cars will cater to demands from buyers in the recovering US economy and China.
THE INCREDIBLE SHRINKING SUV
Small SUVs and car-like SUVs known as crossovers have become a hot seller for growth-hungry automakers. The category will get even more crowded with new vehicles on display at Geneva. Renault will offer the Kadjar, a crossover in two- or four-wheel drive versions, while Honda blurs the borders between car and hatchback with its new HR-V, touting acoustic insulation that reduces road noise and three different ways to configure the interior to carry things. At the higher priced end, Infiniti shows off its QX30 concept with carbon-fiber trim and big 21-inch wheels. Concepts are clues to what the company may introduce in the future.
Small SUVs are the same length as compact or smaller midsize cars, but have more ground clearance and off-road features such as cladding protecting the wheel wells and underside.
CRISIS? WHAT CRISIS?
High-priced sports cars and luxury vehicles will be on display in abundance. Audi is showing a new version of its R8 with a 10-cylinder engine churning out 610 horsepower and acceleration of 0-100 kph (0-62 mph) in only 3.2 seconds. It's priced at 165,000 euros ($185,000) for the basic version, 187,000 euros ($202,000) for the more powerful one and goes on sale in Europe this summer.
For those lusting after a bit more pickup, the McLaren 675LT offers 0-100 kph in 2.9 seconds and 0-200 kph in 7.9 seconds, on your way to a top speed of 330 kph (205 mph). The engine puts out 675 horsepower under the metric PS standard. The price will be around $345,000 when the car goes on sale later this year, although the U.S. version is already sold out.
Ferrari will join in with its 488 GTB, powered by a turbocharged eight-cylinder engine.
In the ultra-luxury market, Daimler AG's Mercedes-Benz has the Maybach Pullman, a stretched high-end version of its S-class. It's 6.5 meters (21 feet) long and lets people in the back sit facing each other behind an electric partition window separating them from the chauffeur. Prices start at around 500,000 euros ($560,000).
THAT OLD ELECTRIC DILEMMA: BATTERY LIFE
Electric models and hybrids have lost some buzz. They are still arriving, as Mercedes introduces a plug-in hybrid version of its C-class sedan. Problem is, as a class they don't sell well yet. Only 75,331 electrics and hybrids were sold in the EU last year. That's up 37 percent, but their limited range and higher costs mean little demand aside from environmental enthusiasts.
"You've got low gas prices at the moment, and the e-mobility issue is at a very difficult phase of development," said Stefan Bratzel, an industry expert at the University of Applied Sciences in Bergisch Gladbach.
For electric sales to take off, he said, the battery range will have to expand from around 150 kilometers (93 miles) now to 400-500 kilometers (250-310 miles), and there have to be more charging stations. That could happen - but not this year.
LET'S NOT FORGET THE FAMILY CAR
One of BMW's new vehicles is the 2-Series Gran Tourer, a seven-seat family vehicle that's something of a contrast with the company's powerful sedans and SUVs. Analysts say luxury carmakers have dipped into more moderately priced categories in search of more sales revenue. The basic version starts at 26,950 euros ($30,000) in Germany.
The AP contributed to this report.