Firstly, Kia says this is a D-segment model – which is Euro-speak for a midsize sedan. And as far as Kia's concerned, that means the Optima. Considering that the current model is the better part of five years old now, it'll be due for replacement soon, and this could be our first look at the fourth-generation model.
What's interesting is that this concept was designed by the company's European design studio in Frankfurt, Germany. (And it does look rather European: in fact if you covered certain parts like the tell-tale tiger-nose grille, and didn't tell us what we were looking at, we might start seeing elements of Jaguar and Skoda in its design.) Which could mean that this is simply the German office's proposal for the Optima's replacement, or that the model line could be split between European and North Ameican models – much like the Cee'd occupies the largely same segment in the Euro market as the Forte does here.
Finally the "elegant energy" handle could suggest hybrid or fully electric propulsion, but we'll have to wait a little while long as its debut at the Swiss expo approaches, now just weeks away.
- Concept to be unveiled at the 85th Salon International de l'Automobile in Geneva on 3 March 2015
- D-segment model is the 11th concept car created by Kia's European design studio
- The concept has been created as a spacious and versatile accessory to an active lifestyle
Kia Motors Europe will exhibit a stylish new concept car at the 85th Salon International de l'Automobile in Geneva on 3 March 2015.
This new D-segment model is the 11th concept car created by Kia's European design studio in Frankfurt, Germany. With confident, powerful lines which sweep elegantly from Kia's hallmark 'tiger-nose' grille towards the rear of the vehicle, Kia's new concept car embodies modern design and refined, understated energy.
The concept has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world.