That could change, though, as The Wall Street Journal is claiming General Motors has broached the idea of a building a GMC-badged competitor to the Jeep Wrangler during a meeting with dealers.
WSJ claims the new off-roader would "borrow cues and capability" from the defunct Hummer brand. That, of course, could mean many, many different things. While the original Hummer, the H1, was an exceptionally capable vehicle off-road, the H2 and H3 weren't nearly as single minded. It's unclear if a Hummer-inspired, off-road-ready GMC would lean more towards the former than the latter.
According to WSJ's report, the GMC Jeep appears to be in the very, very early planning stages, with one unnamed source saying the idea was "being kicked around real hard." GM is still courting dealers for feedback, while it refused the Journal's request for comment.
What are your thoughts? Is a Wrangler competitor long overdue for GM? Do you think GMC is the best brand to introduce such a model? Have your say in Comments.