The Bentayga is here and the Bentayga cometh. The former is the Roque Bentayga, a rock formation on the island of Gran Canaria, the second is the arriving Bentley crossover, whose name is inspired by that formation. Yet that's only part of the tale: Bentley says that the taiga, a massive zone of sub-arctic forests that forms a ring around the upper latitudes of the northern hemisphere, played a part in the Betayga's name, too. Oh, and the company's founder – he's got a hand in as well.

Company CEO Wolfgang Dürheimer says Bentley has taken 4,000 deposits already, and some Bentayga trims will cost more than the Bentley Mulsanne. We do think it right and proper that the Bentley crossover will break the seal on super-luxe SUVs, since it was the Bentley Continental GT – 12 years ago, remember – broke open the market for super-luxe GTs. Still, everything that's gone into the Bentayga name is a lot of responsibility for crossover. We'll find out if its elevated haunches can support the load later this year, when it's revealed in advance of going on sale in 2016. For now, there's video above of it testing in the dunes of the Middle East.

The press release below can tell you a bit more.

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BENTLEY BENTAYGA: THE NEW PINNACLE SUV

- Taking luxury to new places, Bentayga is inspired by the natural world
- The Bentley Bentayga combines pinnacle luxury and performance


(Crewe/Detroit, 12th January 2015) Bentley's all-new and ground-breaking luxury SUV is set to be revealed to the world later this year and a name has been chosen: Bentley Bentayga.

This sector-defining SUV will be able to introduce Bentley's renowned modern British luxury to limitless destinations with an impressive combination of on and off road performance.

The natural world, along with the company's founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley's birthplace in England, is the dramatic beauty of the Taiga, the world's largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.

Wolfgang Dürheimer, Chairman and CEO of Bentley Motors, comments:

"Bentayga is a name that reflects what we know our SUV will do better than any other car in the world – combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments."

The new Bentley Bentayga will be revealed later in 2015, and on sale in 2016. For regular updates and further news on the Bentayga, please visit www.bentleybentayga.com.


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