Uber and Lyft team up with MADD to promote safe New Year's Eve
December 31 Is The Most Dangerous Night On The Road
Lyft is donating $1 to Mothers Against Drunk Driving for every reveler who pledges to drive safe this holiday, capping their donations at $10,000. Uber will give $1 for every ride booked from 6:00 PM. New Year's Eve to 6:00 AM New Year's Day.
That pledge could earn MADD some mad cash. Uber is expecting to provide two million rides on New Year's Eve, making it the busiest night of the year for the company. Uber won't lose too much of its profits to charity though, since surge pricing will remain in effect, allowing Uber to make a pretty penny off of partiers. Last year, some Uber customers complained after their half-hour long rides ended up costing upwards of $400.
Choosing a ride-sharing company instead of driving drunk is a good choice if you plan to party this NYE, even with the extra charges and fees. On average, 28.3 people die every day in a drunk driving related crash, according to the National Highway Traffic Safety Administration. However, on New Year's Eve last year drunk driving killed 70 people, according to MADD.
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