McLaren is dropping its alphanumeric model-naming scheme when it comes to its upcoming model to slot into the bottom of the brand's supercar lineup. Unlike the 650S or P1, the vehicle previously known as the P13, is now rechristened with an actual title as the Sport Series.

The announcement comes in conjunction with a somewhat bizarre new teaser video that compares the future supercar to a black swan. It's the, "symbol of a moment that challenges beliefs and turns thinking upside down," according to the clip. That seems like a pretty big promise, but McLaren also confirms that the Sports Series is primed for a global unveiling in the second quarter of 2015 with a carbon-fiber chassis and mid-mounted V8.

Hard facts about the supercar haven't been easy to come by. Company spokesperson Wayne Bruce confirmed to Autoblog this year that the price would be "around two thirds of what a 12C would cost you today." Multiple body styles have also been suggested, including a coupe, convertible and possibly even a larger GT version. Earlier rumors also indicated that the turbocharged V8 might be detuned down to around 450 horsepower, compared to 641 hp from the 650S.

The switch to using a real name for the model rather than a mix of numbers and letters certainly signals it as something different from the rest of the brand. Scroll down to read the McLaren's announcement and check out its rather weird teaser clip.
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McLAREN CONFIRMS MUCH ANTICIPATED SPORTS SERIES WITH GAME-CHANGING LAUNCH CAMPAIGN
Nov 6, 2014

McLaren Sports Series to make global premiere in 2015

Third model in the range will be a pure McLaren

View the Sports Series launch film at http://youtu.be/0ff_kV1wqYE

Follow the campaign at cars.mclaren.com and join the conversation – #BlackSwanMoments


Scheduled to premiere on the world stage in the second quarter of 2015, McLaren has now confirmed that its latest model, previously referred to only by its internal codename 'P13', will be known as the McLaren Sports Series. It will join the range below the 650S, bringing McLaren credentials and exclusivity to the sportscar segment for the first time.

The launch campaign will plot the history over 13 chapters of true game-changing – Black Swan – moments from around the world and within McLaren's. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people's beliefs.

The McLaren Sports Series will be a pure McLaren, building on the credentials of the McLaren P1™ and 650S, bringing Formula 1™ technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.

Follow the McLaren Sports Series campaign over the coming months at cars.mclaren.com, and join the conversation on social media – #BlackSwanMoments.

Twitter: @McLarenAuto
Facebook: /McLarenAutomotive
Instagram: /McLarenAuto
Google+: +McLarenAutomotive

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