Two days ago, Volvo opened the order books on its completely new 2015 XC90 crossover, and just like that, all of the 1,927 First Edition models were reserved in a scant 47 hours. According to Volvo, most of the vehicles were reserved within one hour of the online ordering site launching, and at its peak, seven cars were being sold each minute.

First Edition models wear a unique Onyx Black exterior, and ride on eight-spoke, 21-inch wheels. Inside, amber nappa leather covers the seats, the dashboard is lined in charcoal leather, and there are walnut inlays throughout the cabin.

Under the hood, the XC90 First Edition can be had with either a four-cylinder Drive-E gasoline or diesel engine (if you live in markets outside the US, of course). The twin-charged T6 petrol model comes with 320 horsepower, and sends its power to the ground via all-wheel drive.

All First Edition vehicles will get unique numbered tread plates, as well as a special badge on the tailgate. 1,927 models were offered to represent the year in which Volvo was founded.

Read more in the automaker's press blast, below.
Show full PR text
Instant success: First Edition of all-new Volvo XC90 sold out in 47 hours

The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday afternoon at 16.00 hours CET. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute

"We are very pleased, but not really surprised," said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. "The huge interest in the XC90 escalated to astronomical levels after the world premiere last week."

The First Edition cars, which celebrate the year Volvo was founded, were for the first time in history only available at www.volvocars.com.

The 1,927 First Edition owners of the best SUV in the world will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.

"The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collectors item in the future," said Alain Visser.

Black exterior an Amber leather seats

The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.

The First Edition will be powered by a high-performance petrol or diesel engine from Volvo Cars' new four-cylinder Drive-E powertrains. The supercharged and turbocharged T6 All Wheel Drive has an output of 320 hp, while the D5 twin turbo diesel engine has 225 hp. The engines are teamed with a smooth 8-speed automatic transmission.

Striking tablet-like touch screen

The tablet-like touch screen in the centre is one of the most striking features in the all-new XC90. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.

The Bowers & Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.

Most comprehensive standard safety package

The most comprehensive and technologically sophisticated standard safety package available in the automotive industry includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability. All of Volvo Cars' auto brake functions vehicles, covering cyclists and pedestrians in front of the car, are also standard.


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    • 1 Second Ago
  • 23 Comments
      S40Powered
      • 3 Months Ago

      It's a looker and stand out from the crowd. Great news!

      Winnie Jenkems
      • 3 Months Ago

      Inside, amber nappa leather covers the seats, the dashboard is lined in charcoal leather, and there are walnut inlays throughout the cabin.

      Volvo is doing it right. This thing looks great.

      hboi18
      • 3 Months Ago

      Well damn..... 

      Alex740
      • 3 Months Ago

      I think this is going to be the big success Volvo needs it to be

      joe shmoe
      • 3 Months Ago

      looks more manly than the current xc90. That's why it sold out.

      mikeybyte1
      • 3 Months Ago

      Good sign for Volvo. May end up being a big hit for them.

      Jesus!
      • 3 Months Ago *Edited*

      Wow 47hrs to sell 1927 cars...im so impressed...

        Alex740
        • 3 Months Ago
        @Jesus!

        For a company that sells as few cars as Volvo does for price points probably more in the $35k ball park, selling 1927 $67k vehicles in less than 2 days is actually very impressive.

      ffelix422
      • 3 Months Ago

      Really like the look. I hope Volvo goes back to it's boxy roots with their others cars too.

      The current, (organic) designs are horrible.

      Avinash Machado
      • 3 Months Ago

      Quite impressive.

      Scooter
      • 3 Months Ago
      Looks like it should be leading a funeral procession.
        A A
        • 3 Months Ago
        @Scooter

        Just because we're black, right?

      Lee
      • 3 Months Ago


      Ford did not EXTINGUISH VOLVO!   The sale was very favorable for Fords market share. 2015 is go time.  The new investment looks great! April can't come soon enough! The US market will double in 18 months and be restored a short time after that.  Just Saying

      h-man
      • 3 Months Ago

      2 days to sell a limited edition all new model.  Not impressive.  I'm sure Volvo is relieved to see them all sell.  I checked 1/2 way through the second day and there were still 12 cars for the US available.  Only 500 were earmarked for the States, which is a pretty small number.

      It will be interesting next year to see how the new Audi Q7 stacks up to the XC90.  Both will be fighting for the same customer dollars with an all new SUV.



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