We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.

Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.

Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.


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INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING

-Duran Duran "Hungry Like the Wolf" for the New MX-5 Miata-

Aug 28, 2014
IRVINE, Calif., Aug. 28, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced that Duran Duran will headline its unveiling of the all-new 2016 Mazda MX-5 Miata during a live event to be held in Monterey, Calif. on Wednesday, Sept 3, 2014, and viewable globally on Mazda's YouTube channel.

INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING
Revealing one of the most anticipated cars of 2014 on a global stage is not easy. Fans may be asking, "Is There Something I Should Know?" To accommodate them, Mazda will hold simultaneous global reveals in Tokyo, Barcelona and Monterey. U.S.-based fans can tune-in on Mazda's YouTube channel (http://bit.ly/2016_MX5) starting at 6:00 PM (PDT) on Wednesday, September 3 to watch the live reveal of the MX-5, as well as highlights of Duran Duran's unforgettable performance.

"Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation," said Russell Wager, vice president of Marketing, MNAO. "In 25 years, both the car and the band have evolved while staying true to their roots. It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal."

Mazda's MX-5 celebrated its 25th Anniversary on February 10, 2014. It is the best-selling two-seat roadster of all time, with more than 930,000 models sold around the world since its 1989 debut, and is praised for always being affordable, lightweight and fun to drive. The world received its first sneak peek of the fourth generation of the car on April 16, 2014 when Mazda introduced its new chassis during the 2014 New York Auto Show.

To give fans another opportunity to see the 2016 MX-5, Mazda has also partnered with Fashion Rocks, which will celebrate the powerful relationship between fashion and music with a live broadcast on CBS on Tuesday, September 9, 2014 (9:00 PM ET, tape-delayed to also play at 9:00 PM PT). A specific Mazda-branded page can be found on www.FashionRocksLive.com/The-Road. The branded site features custom-curated music content including videos from Fashion Rock artists Duran Duran, Nico and Vinz, and AfroJack, as well as the full lineup of Mazda vehicles.

Fans can follow the MX-5 conversation on Twitter through #LongLivetheRoadster or on Facebook.com/Mazda.

Duran Duran has sold over 100 million records in three decades and continues to perform for screaming fans all over the world. They are timeless, defying the odds by outlasting their contemporaries and never losing the desire to innovate. Their approach-a fusion of art, fashion, technology, and pop-has always been far ahead of its time, and the band shows no signs of easing its foot off the pedal, as they're currently hard at work on their 14th studio album, with star producers Mark Ronson, Mr. Hudson and Nile Rodgers.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
Photo - http://photos.prnewswire.com/prnh/20140828/140836

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations


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    • 1 Second Ago
  • 43 Comments
      81waldron
      • 3 Months Ago

      300 lb weight loss?  On a Miata?  God, if Mazda pulls that off, I'd consider it a huge achievement worthy of mass praise.  

      Shapeshifter
      • 3 Months Ago

      I thought Mazda was going to try to shed the effeminate image of the Miata with the 2016 model?  Duran Duran is a curious choice to headline this event.  Is there any group of men more representative of the term "metrosexual" than Duran Duran?

      Anonymous
      • 3 Months Ago

      I am cautiously looking forward to the new Miata. Using Duran Duran to launch should also 'butch' up the cars feminine image. 

      rmt_1
      • 3 Months Ago

      Watching the live reveal of the MX-5 and they keep changing the camera angle. I still don't know what the front of the car really looks like. They show the driver-side view and the rear-end clearly, but switch cameras when the front of the car comes into view. Either Mazda is trying to hide what the front looks like or they hired some poor technicians to handle the camera work.

      Ducman69
      • 3 Months Ago
      What I want out of a Miata:1) Weight reduction2) Turbocharged engine w/ 180hp+3) Good fuel economy (should be easy with a light aerodynamic car on skinny tires)4) True hard top (not convertible) option
      NVAJeeper
      • 3 Months Ago

      When is the last time Duran Duran had any relevence?

        ravenosa
        • 3 Months Ago
        @NVAJeeper

        Music (and music ability) almost seems irrelevant these days, so a band of actual musicians must seem rather awkward...

        lasertekk
        • 3 Months Ago
        @NVAJeeper

        Who or what has any relevance these days?  

        Oliver Scot Del
        • 3 Months Ago
        @NVAJeeper

        Duran Duran is actually quite relevant. just did a show and marketing campaign with them last summer in NYC and was sold out to the hipsters ...so I guess hipsters are buying the ND? 

      Jaybird248
      • 3 Months Ago

      As an '91 NA owner, I hope the new ND looks as good as my car.  The Miata's been getting kind of chubby, and it'll be great if the new one has hit the gym and gotten back in shape.

        Phontsolo
        • 3 Months Ago
        @Jaybird248

        I think the newest version of the Miata is way nicer looking than the NA.

          ravenosa
          • 3 Months Ago
          @Phontsolo

          Night and day. The old one is sooooooo cheap looking and the interior is a joke. The new one is a fairly cozy and very well put together little (slow) car. No comparison...

          Dmitriy Markelov
          • 3 Months Ago
          @Phontsolo

          Agreed! NA's look a bit like dinky rattle traps while the ND appear far more serviceable for everyday driving.

        360_AD
        • 3 Months Ago
        @Jaybird248

        I have seen it. I think some people will be initially disappointed... shocked. While others will find it a refreshing and exciting way forward. In the end, I think all will agree it's a better car than current generation.

          Don
          • 3 Months Ago
          @360_AD

          I don't believe you have seen it unless you describe it, and it is verified later today.

        Larry Litmanen
        • 3 Months Ago
        @Jaybird248

        Oh lord.


        So are you willing to buy the car that is loud inside and allows all that road noise?


        Just stop dude, just stop it. We all know that majority of people would not buy a car that is not comfortable, doesn't have an audio or allows all that NVH.


        There's a reason cars are heavier now because they need to have all that foam, all the extra features that make people buy a car.

          SCOTTM
          • 3 Months Ago
          @Larry Litmanen

          I get your sarcasm Larry. Thanks!

      Tabs Luther
      • 3 Months Ago

      The unveil will be September 5th, not the 3rd. I will be there representing for the mazdaspeed3's! Cant wait to see what they do with the mx-5.

      Jason Munn
      • 3 Months Ago

      What happened to the 2015 Miata? 

        360_AD
        • 3 Months Ago
        @Jason Munn

        What do you mean what happened? Nothing. There is the addition of the Club model, everything else remains the same as 2014. The 2016 will probably hit dealers mid-2015.

      carguy1701
      • 3 Months Ago

      Duran Duran, really?

      Terry Actill
      • 3 Months Ago

      All a bit too wrinkly now even Duran Duran.

      360_AD
      • 3 Months Ago

      "oval grill" -- no.

      "shed 300 lbs" -- no.

      You will see soon enough.

        Larry Litmanen
        • 3 Months Ago
        @360_AD

        Shed 300LB from original? It's impossible, modern cars need to provide a certain level of comfort for people to buy a car. We all know that you will claim that you want roll up windows, manually adjusted seat and audio is simply a noise that takes away from the road music...............needless to say that's not what you drive now.

          Humberto Yi
          • 3 Months Ago
          @Larry Litmanen

          Agreed....  Minus the power seat thing...  That's just absolute garbage in any car.  How often to people move the damn seats??  I set mine on my car at the dealer lot and haven't touched the buttons since

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