The 2015 XC90 carries all-new styling, but is still familiar up front, with the company's logo slashing diagonally through its prominent, upright grille. Like the concept, it carries T-Shaped LED running lights through the headlights. The company calls them the "Thor's Hammer" design, an evocative designation that we think is fantastic. Under that new front end is a choice of two quite powerful, but very efficient powertrains. The standard XC90 gets a 2.0-liter turbocharged and supercharged engine with all-wheel drive making an impressive 316 horsepower. Or if buyers want to be a little greener and more powerful, there is the XC90 Twin Engine plug-in hybrid with the same engine, albeit augmented with an electric motor to produce a staggering 400 hp.
The exterior styling is crisp, if not quite as sensual as Volvo's latest concepts, but we think the interior is the real star here, with a dashboard that looks like it came out of a Herman Miller catalog and a unique vertically oriented infotainment screen integrated into its center stack, perhaps taking a cue from Tesla. If the cabin feels as good as it looks, we think a lot of sales are going to be won inside.
Volvo prides itself on its safety reputation, and the new XC90 is no different with some brand-new tech. First, there's a run-off road protection package that absorbs energy between the seat and its frame that "cushions the vertical forces." There's also an intersection braking system that stops the crossover if it tries to pull out in front of an oncoming car.
US pricing for the XC90 T6 AWD starts at $48,900, and comes standard with luxury features like nav and a panoramic sunroof. There's also going to be a limited run of 1,927 First Edition models (the date the brand was founded) that come with all of the options and special badges but have to be reserved online starting on September 3rd at 10:00 AM ET. Prices for these exclusive vehicles start at $65,900.
Consider this an appetizer of our full coverage of the 2015 XC90. The embargo has been lifted after numerous leaks, but we have a Deep Dive delving into all of this Volvo's innovations going up shortly to help you learn the nitty-gritty details. Scroll down to read the official announcement for the next-generation Volvo and the First Edition model.
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, seven-seat luxury SUV with world leading safety features, advanced powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Three years in the making and part of an $11 billion investment program, the all-new XC90 marks the beginning of a new chapter in Volvo's history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.
"This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years," said Håkan Samuelsson, President and CEO of Volvo Car Group.
Volvo's new face
Symbolizing this historic day in Volvo's 87 year history, the new XC90 will be the first of its cars to carry the company's new more prominent iron mark logo, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped "Thor's Hammer" LED daytime running lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo's forthcoming generation of cars.
The XC90's larger hood with its new topography, the beltline and the sharpened shoulders connecting with the tattoo-like, new rear lights are other important design signatures that will be mirrored across the range.
To add more visual muscle from the sides, the XC90 comes with a range of wheel sizes up to 22 inches.
"The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing," said Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.
First SUV without compromises
The XC90 is firm evidence of the "designed by Volvo for Volvo and its customers" strategy. Its outstanding combination of luxury, space, versatility, efficiency and safety will bring the luxury SUV segment into a new dimension, just as the original XC90 achieved in 2002.
"SPA has enabled us to create the world's first SUV without compromises," said Dr. Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group. "You get the in-command feel, generous interior space and flexible capability combined with the agility and smooth comfort of a much smaller and lower car. The adrenaline rush that is key to true driving pleasure is delivered by powertrains that offer an unrivalled combination of power and clean operation. And since the XC90 carries the Volvo badge, world-class safety is standard."
Unrivalled combination of power and fuel efficiency
The all-new XC90 offers 316 hp, 2 liter turbocharged and supercharged AWD engine, which provides an outstanding combination of performance and fuel-efficiency.
The top of the range XC90 Twin Engine plug-in hybrid, which combines a two-liter, four- cylinder supercharged and turbocharged petrol engine with an electric motor, offers an unrivalled combination of power and clean operation: around 400 horsepower with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle). This will be the world's first 7-seat plug-in hybrid.
Most comprehensive standard safety package
The all-new XC90 offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.
In a run-off road scenario, the all-new Volvo XC90 detects what is happening and the front safety belts are tightened to keep the occupants in position. To help prevent spine injuries, energy-absorbing functionality between the seat and seat frame cushions the vertical forces that can arise when the car encounters a hard landing in the terrain.
The XC90 is the first car in the world with technology that features automatic braking if the Volvo driver starts to turn in front of an oncoming car that is going quicker than expected. This is a common scenario at busy city crossings as well as on highways, where the speed limits are higher.
City Safety becomes the umbrella name for all of Volvo Cars' auto brake functions, which are standard equipment in the all-new XC90. It now covers vehicles, cyclists and pedestrians in front of the car, day and night.
"The new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020," said Dr Mertens. "Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made."
Three focus areas will help Volvo Cars to reach Vision 2020: safety, connectivity and autonomous drive.
"With the XC90, we take the first step towards self-driving cars. A new function that automatically follows the vehicle ahead in stop-and-go traffic will provide a radically simplified, semi-autonomous driving experience," said Lex Kerssemakers, Senior Vice President, Product Strategy and Vehicle Line Management of Volvo Car Group.
The XC90's interior is the epitome of Scandinavian luxury. The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered.
"The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect. The simplicity is perfectly in tune with our Scandinavian design heritage. It opens up generous surfaces and gives us the opportunity to create a modern, luxurious interior architecture," said Mr Ingenlath.
The new XC90 interior combines materials such as soft leather and wood with handcrafted details, including a gear lever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop button and volume control. Craftsmanship has been in sharp focus during the whole development work.
The genuine seven seater features new, innovatively designed seats that also free up interior space for passengers both in the second and third seat rows. The third row seats were designed to accommodate passengers in class-leading comfort up to 5'7" inches tall.
One of the top audio systems in the world
The XC90 features one of the top audio systems available in the automotive world after Volvo Cars audio experts joined forces with their counterparts at the renowned British audio equipment company Bowers & Wilkins.
The top-of-the-line system in the XC90 features a 1,400 Watt Class D amplifier and 19 Bowers & Wilkins speakers. It also includes one of the first air-ventilated subwoofers in a car. Integrated into the car body, it turns the whole interior space into a giant subwoofer.
The latest sound processing software has been used to manage the timing of the sound and co-ordination of the speakers. This brings the emotional experience of a world-class live performance into the car.
Two main accessory themes
The all-new XC90 is available with a range of accessories that makes it possible for the owner to create a truly personalized car. There are two major exterior styling themes:
The Urban Luxury package combines a color coordinated body kit with polished stainless steel details, such as front deco frames, front and rear skid plates and side scuff plates. The 21-inch exclusive polished wheels complete the elegant look.
The Rugged Luxury kit enhances the ruggedness of the XC90 SUV with tech matte black exterior trim, stainless steel skid plates, running boards with illumination and integrated exhaust pipes. This version is supplemented by unique 22-inch wheels.
Full details on the pricing will be announced at a later date, but a well-equipped XC90 T6 AWD will have a starting price of $48,900. The XC90 T6 AWD will come standard with such
luxurious features as Navigation, 19" wheels, a power laminated panoramic sunroof, state- of-the-art car connectivity and is expected to deliver best-in-class power and fuel efficiency.
All-new Volvo XC90: 1,927 limited First Edition cars available only via digital commerce
The initial series of 1,927 cars celebrates the year Volvo was founded 87 years ago
Volvo Cars is releasing a limited First Edition of its all-new Volvo XC90, which was launched today in Stockholm. The 1,927 individually numbered cars celebrate the year Volvo was founded and, for the first time in history, they will only be available for order via digital commerce at www.volvocars.com/us.
The online store opens for business on September 3rd at 10:00 am ET.
"Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly," said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
The online only First Edition is just one example of Volvo Cars' revitalized approach to marketing activities and outstanding personal service.
The First Edition cars have uniquely numbered tread plates, a distinctive badge on the tailgate, a leather key fob with the First Edition logo, and are powered by a high- performance gasoline engine from Volvo Cars' new four-cylinder Drive-E powertrains.
The supercharged and turbocharged T6 AWD has an output of 316 hp and a maximum torque of 295 lb.-ft. The engines are teamed with a smooth 8-speed automatic transmission.
The 4-corner air suspension includes Four-C, an electronically controlled damping system. There is a choice of five modes, including one where the driver is free to tailor the settings to his or her personal taste.
Black exterior and amber leather seats
The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring supple nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut wood inlays.
The power-operated heated front seats are equipped with ventilation. The outer seats in the second row have heating and the two third row seats are power-operated.
The tablet-like touch screen in the center is one of the most striking features in the all-new XC90. It is the heart of the all-new in-car control system that is virtually button free and
represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.
The Bowers & Wilkins audio systems features a 1,400 watts Class D amplifier, 19 speakers, one of the first air-ventilated subwoofers integrated in a car and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.
Most comprehensive standard safety package
The car offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection feature and auto brake at intersection capability.
City Safety, which becomes the umbrella name for all of the Volvo Cars' auto brake functions, is also standard. Collision prevention and mitigation is now possible with vehicles, cyclists, pedestrians in front of the car, day or night.
The fully-equipped XC90 T6 AWD First Edition carries a price of $65,900.