With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend – boasting a reputation as one of the most beautiful courses on the calendar – all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.

In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.

Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

While the prototype is definitely drivable, this filing still isn't any clear indication whether the Eau Rouge is actually going into production. Infiniti might just want the extra protection on a name it's already using. Although, once the trademark is granted, it would seemingly clear the company to use it later for the street.


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  • 33 Comments
      Bernard
      • 3 Months Ago

      Q50 R

      ken
      • 3 Months Ago

      They should just call it "Skyline R". 

      Joe Liebig
      • 3 Months Ago
      'Eau Rouge' sounds more like one of the 100 'specials editions' of the Bugatti Veyron. Bugatti already has the 'sang noir'. How long until the entire French language is trademarked?
      _M7_
      • 3 Months Ago

      I really hope they dont get it.....Im Nissan-Datsun fan but this is stupid this name belong to Spa not a car maker

      jcar302
      • 3 Months Ago
      This is going to be one of those cars everyone loves, but nobody buys.
      ffelix422
      • 3 Months Ago

      So will all the cars be red, hence; Eau Rouge?"

      If, not/so the Marketing team member who came

      up with that name should be fired.

      I swear it sounds like a gay bath house... Sorry.

      evofan
      • 3 Months Ago

      Stupid. Sounds like a perfume. A feminine one at that.

        Alex Ingram
        • 3 Months Ago
        @evofan

        Unless, you know, you're a car enthusiast with a fairly basic knowledge of motorsport, in which case you associate it with one of the greatest and most iconic corners in motor racing.

        zizixx89
        • 3 Months Ago
        @evofan

        Who tf upvoted you?

      SKINNYwithNOfood
      • 3 Months Ago

      I wished they did a little more with that interior...

      mrmocha
      • 3 Months Ago

      Say goodbye to Nurburgring sedan records...

      Winnie Jenkems
      • 3 Months Ago

      It's a stupid name and people aren't going to get it.
      I can hear them now: "ewww rogue?"

      zizixx89
      • 3 Months Ago

      Ppl doubt this will sell just like they doubt the LFA and guess what they only are making 500 Q50 ER's a year  so i dont see why they wont sell ppl buy exclusivity.

      Generalhh
      • 3 Months Ago

      I wanted to like this car as a well under 100k (e63 m5 cost about 100k in real life)..... But then dodge dropped the charger hellcat for real and I don't see Nissan making this. Sorry but I just can't see many people buying this q50 unless it's under 80k and performs on par in most tests (not stright line drag) with the hellcat or the e63/m5.



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