Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.

In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.

It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

For its part, Cadillac has politely declined to comment much.

"As Cadillac grows, it's possible we could look to add to our team or expand," Cadillac spokesman David Caldwell told Reuters. "But as of now, no changes."

What are your thoughts? Would such a move help Cadillac's reputation or make any sense for the brand? Or, considering Cadillac's issues, would the company be better off focusing on other things? Speak out in Comments.


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    • 1 Second Ago
  • 25 Comments
      yo
      • 3 Months Ago

      Rookie Move...This concept NEVER works. Because in the end...Cadillac still reports into GM brass in Detriot. will only end costing more money shuffling employees back and forth. Why not put all that money this would cost into pricing Cadillac a few thousands below where they are now? Thats the real problem. Cadiilac is now more expensive than more rivals

      Lantern42
      • 3 Months Ago

      De Nysschen did a miserable job at Infiniti and jumped ship before clearing up his mess. That fact that Cadillac took him despite his ill-conceived, formulaic approach to brand management at Infiniti makes me seriously doubt their decision-making abilities.

        Hokiegrad09
        • 3 Months Ago
        @Lantern42

        To be fair he wasn't really at Infiniti long enough to really see much change. Look how long it took him with Audi. And I would say Cadillac is much further along than Infiniti was when he got there 

          Lantern42
          • 3 Months Ago
          @Hokiegrad09

          He was around long enough to destroy the name recognition of most of their models, and alienate most G37 owners by ruining the resale value of their cars. That's quite a lot of damage for a short period of time.

        Technoir
        • 3 Months Ago
        @Lantern42

        Infinity moved into one of the most $$$ office buildings (IFC tower) in Hong Kong. Not sure that'll make such a difference, but apparently De Nysschen likes to move office. 

          Sanchez
          • 3 Months Ago
          @Technoir

          The Infiniti move to Hong Kong was announced more than six months before de Nysschen came to the brand.  It was not his decision.

      neilyadig
      • 3 Months Ago

      NY metro area based car brands: BMW NA (Woodcliff Lake, NJ), Volvo Cars NA (Rockleigh, NJ), Ferrari NA (Englewood Cliffs, NJ)

        John
        • 3 Months Ago
        @neilyadig
        Mercedes-Benz and Jaguar Land Rover are also in that area!
      icemilkcoffee
      • 3 Months Ago

      Seems like this guy specializes in making a bunch of pointless changes to show he's busy doing something, and then disappearing before he is exposed as a one trick pony. Wasn't he the one who changed all of Infiniti's line-up to become meaningless numbers?

      Skicat
      • 3 Months Ago

      Mercury moved to Southern California to "inspire new thinking," and look where that got it. I've been in automotive for 30 years; 10 in SoCal and 20 in SE Michigan. Born and raised in CA, made a successful career start in L.A. and continued it in MI. It is not a place that makes a company, it is the minds that inhabit it. For those who turned down big money in SE Michigan, your loss. Despite all the bad press, several areas boast exceptional schools, public and private, beautiful lake districts (I live in one and waterski before work from June to October), world-class golf (I've played TPC Dearborn), a vibrant cultural scene (theatre, music, art), killer food (from coneys to multi-course gourmet) and sports to rival any U.S. city. Not to mention a cost of living far more reasonable than most U.S. hot spots. If you've never spent time here and only know what you read in the papers, you've already made up your tiny minds, and your uniformed, ignorant comments add nothing to the dialog.

        yonomo200
        • 3 Months Ago
        @Skicat

        Thank you skicat. But you can still expect more of the same vitriol from idiots who have never been here or have never bothered to look at all of what greater Detroit and Michigan have to offer. It's a truly unique and beautiful state. I have traveled to many states and I have always found something to appreciate in each. Only a complete moron dismisses an entire state, or even city, based upon bad press about a few of its areas. That's okay. We'll keep all these treasures for ourselves. Welcome to my state, and yours.

      Scooter
      • 3 Months Ago

      They already pretty much shot Detroit in the leg. Might as well finish the job?

      CHEDDARIFIC
      • 3 Months Ago *Edited*

      I've turned down jobs on Cadillac a half-dozen times because I'd have to move to Detroit. No offense to people there but a premium luxury brand needs to attract premium people outside the insular home of GM/Ford. That's just not possible in a s***hole like Detroit. This miiiiight be a good idea for their sales, marketing and communications team but Manhattan = $$$ x 1000. I hope they've penciled this out!

        Doug Utz
        • 3 Months Ago
        @CHEDDARIFIC

        And just how many times have you actually visited Detroit and it's surrounding suburbs? 

        3XF
        • 3 Months Ago
        @CHEDDARIFIC

        Oh, no you didn't just say "premium people". Is that classist or ignorant?

        BahamaTodd
        • 3 Months Ago
        @CHEDDARIFIC

        Sadly this is the case. My coworker has turned down several automotive jobs in the Detroit area.  Some offering excessive pay (six figures) just to attract people. 

        CBJMNWLD
        • 3 Months Ago
        @CHEDDARIFIC

        What "Cadillac Job" were YOU offered. Like the other poster stated you obviously have not been to Birmingham, Troy or any other part of Oakland County. Stop posing.

      NAIF S
      • 3 Months Ago

      It should be moved to "out of business".

      subcisivus
      • 3 Months Ago

      So this is where the bailout money goes? A move to one of the most expensive cities in the world for commercial real estate? They'll have to pay to move to Manhattan, convince new hires to move to Manhattan, raise wages across the board for those workers, and for what contribution to Cadillac's brand equity or sales presence? Seemingly none.

      PheelACCD
      • 3 Months Ago

      Great move. Even design facilities could benefit from moving, as designers and decision-makers need to see what people outside of Detroit want, what level of quality they expect and also could be influenced by great design. The GM advanced design studio in North-Hollywood helps with that (as proven by a lot of the recent Cadillac concept-cars), but an East-coast vibe would help too.

      Pete H
      • 3 Months Ago

      Oh oh that's the end of Detroit

      Rob
      • 3 Months Ago

      Probably a safer commute for executives and office workers.

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