The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models – including four racecars and many privately owned vehicles – to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.
Woodcliff Lake, NJ – August 20, 2014... The first-ever BMW M4 was welcomed into the BMW M family by navigating through a thrilling, one-of-a kind course created entirely out of current and classic BMW M vehicles sourced from fans. BMW enthusiasts from all over the country volunteered their BMW M vehicles from every generation to be a part of this exclusive experience, including an ultra-rare BMW 1 Series M Coupe.
With 52 total cars, 4 race cars and 11,566 horsepower, precision drivers Matt Mullins, Chief Driving Instructor, BMW Performance Driving School and Chris Forsberg, Formula Drift Champion, put the BMW M4 through the specially-designed course that formed the shape of a BMW M Series logo - revealed at the end of the video.
The 2015 BMW M4 Coupe is powered by the same 3.0-liter inline-6 cylinder engine with M TwinPower Turbo technology as its M3 sibling. The BMW M4 Coupe features increased performance levels that distinguish it from previous generations of the M3 family, delivering 425 horsepower. The BMW M4 Coupe will start with an MSRP of $65,125.
The M Initiation video will be available on BMW of North America's YouTube and social media channels on August 20, 2014.
KBS (Kirschenbaum Bond Senecal + Partners), the agency of record for BMW of North America, created the M Initiation video and is responsible for BMW of North America's television, digital advertising and social media activations.