• Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
  • Image Credit: Lincoln
Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.

McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.

Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

Scroll down to watch a video of McConaughey talking about why he is joining the brand and his thoughts on campaign's message to "Live In Your Moment." Also, you can check out the first trailer for the broadcast version of the commercial and read Lincoln's full announcement.
Matthew Mcconaughey and the Lincoln MKC

Show full PR text

>The Lincoln Motor Company signs a multi-year collaboration with Oscar™-winning actor Matthew McConaughey

>Long-term admirer of the Lincoln brand, McConaughey will act as a storyteller on upcoming Lincoln broadcast and digital ad campaigns

>Academy Award™ winner to appear in series of TV and digital spots starting with the first-ever 2015 Lincoln MKC directed by Nicolas Winding Refn

The Lincoln Motor Company announced today a multi-year collaboration with Academy Award™-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.

"Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration," said McConaughey, a longtime admirer of Lincoln. "Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they're doing a good job."

In a nod to McConaughey's storytelling talents, Lincoln and director Nicolas Winding Refn ("Drive") created a storyline for him around the MKC. In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial.

"Matthew is a natural fit with Lincoln and where we are going as a brand," said Matt VanDyke, director, global Lincoln. "The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship."

Lincoln started a new journey in 2012, re-launching the brand and outlining a plan to introduce four all-new products in four years. Following the all-new MKZ midsize sedan is the MKC, a performance-minded, luxuriously crafted and technologically savvy vehicle. This small utility vehicle is a new addition for the brand; a brand focused on quality, compelling design and personal service.

To stay connected to Lincoln as the story unfolds, visit Lincoln's YouTube page.

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    • 1 Second Ago
      Matthew Colvin
      • 1 Year Ago

      Do you proof read your articles before publishing them?  This article is riddled with errors!

      "The appears to be really throwing some money into these ads, too."  "...a legal thriller about at attorney would did business out of a 1980s..." "...and his thoughts on campaign's message to..."

      Are you in that big of a rush to get these articles published that you cannot have someone proof them beforehand?  I see this all of the time in your articles and I just had to comment this time.

        • 1 Year Ago
        @Matthew Colvin

        Hitting the spell check button is not proofreading!  It has become an epidemic with the current editorial staff.

      • 1 Year Ago

      we had a suicide doors black hardtop when I was growing up. I still remember it inside and out. kids today won't feel the same way about the Honda Accord.....Lincoln should remember where its been and bring back that special feeling.

      Cool people
      • 1 Year Ago

      MKC is an attractive styled cuv. I think it will sell well.

      • 1 Year Ago

      I have to give Lincoln credit. It's a great idea to hire him for some ads.  I hope it helps with Lincoln's turnaround.

      • 1 Year Ago

      This is a start at getting Soccer moms to look at the MKC.  But that brand needs other product with better styling & names.

      Frank Santa-Teresa
      • 1 Year Ago

      Get Jill Wagner, the former Mercury girl....https://farm1.staticflickr.com/110/250831788_79e64991f8.jpg

      • 1 Year Ago

      These ads help promote Matthew McConaughey more than Lincoln. Does placing celebs in car ads really work anymore? Especially at this age demographic? Did the Mad Men tie-in work for Lincoln in the past? Or the the Jimmy Fallon thing work? Now there's Lincoln Febreze at the showrooms too. Geez, they are all over the place. 

      • 1 Year Ago

      "Lincoln, now making a transformation to the luxury market."

      Wut.  Wot.  Tell ya W'hut.  

      Lincoln has always been top tier american luxury.

      • 1 Year Ago

      I don't know this guy is as sincere as an alligator. He's say the same thing about a Cadillac or a Ferrari. Big deal.

      • 1 Year Ago

      Good idea Lincoln. Spend money on advertising before you actually have a product worth buying.

      • 1 Year Ago

      The book was better than the movieā€¦.but the ads should be a hoot.

      • 1 Year Ago

      I watched the "The Lincoln Lawyer" and was disappointed in how little the car actually had to do with the character or the movie. Must like this article misleadingly wrote, I read something before watching the movie that this lawyer "did business out of a 1980s Town Car." (Also, proof read the original sentence, Autoblog. It's a mess.)

      However, the actual movie barely features the Lincoln. In fact, the only thing about it is that the protagonist lawyer is driven around in his own car by some dude he hired because he caught a DUI and can't drive himself. That's it! Really, the car had about no value to the movie which was more about a lawyer uncovering the actual perpetrator of a crime in which his client was accused of or something like that. 

      Regardless, maybe this actor is good for the brand, but Lincoln ranks lower than Acura in the minds of most "luxury" buyers so I think the brand needs more than McConaughey to sell these Fords in suits.

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