It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed Soul. This, though, is too much.

This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.

You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.


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    • 1 Second Ago
  • 68 Comments
      jbm0866
      • 4 Months Ago

      Not really disturbing.....ever see Howard the Duck? Now that's disturbing. Overall I thought it was pretty funny, but still doesn't make me want to run out and buy a Soul.

        P.F. Bruns
        • 4 Months Ago
        @jbm0866

        Indeed. They could have spent some cash on a redesign that could give it more cargo space and better gas mileage than the Fit.

          stevejust
          • 4 Months Ago
          @P.F. Bruns

          You know you're talking about better "gas mileage" than the Fit in response to an ad about AN ELECTRIC VEHICLE, don't you?

      TIMMAH!
      • 4 Months Ago

      I think technically it's now "Hamsta"...  Can't wait for the boy band...

        P.F. Bruns
        • 4 Months Ago
        @TIMMAH!

        I thought "Hamsta" was a trademark term for Richard Hammond. Could be UK only, though.

      DaveMart
      • 4 Months Ago

      Dr Hampstenstein!

      ex-ford
      • 4 Months Ago

      Disturbing? What are you a prude, it was actually clever.

      johnb
      • 4 Months Ago

      technically the commercials are incredibly well put together, that's all I can say.   

      Schwy
      • 4 Months Ago
      I guess they fell off the wheel.  They put some weight back on since the last commercial.  Unless it represents how heavy the electric version will be.
        Tony Akinremi
        • 4 Months Ago
        @Schwy

        I was going to say the same thing.

        Must of fell off hamster wheel. Back to fat

      carguy1701
      • 4 Months Ago

      Okay, not gonna lie:

      I laughed.  I laughed quite loudly.

      Somebody at teh ad agency must be a furry.

      KGenesis
      • 4 Months Ago

      Who knew Hamsters could dance so well, surprise, surprise.

      Middleman
      • 4 Months Ago

      I dug it. Seems like they hit the mark again to me. The car looks nice too. I'm not running  out to buy one, but there's definitely appeal there. 

      johnb
      • 4 Months Ago

      Gerbeling fetishists buy Soul EVs.   cool.


      shawoo
      • 4 Months Ago

      Yes Brandon Turkus. We should all start burning things and starting running at Kia with pitchforks. The commercial was actually fun and entertaining. As well as a good memorable way to show off the New Kia EV. Brandon please return to your safe place now. Run along now.

      Jonathan W Dimock
      • 4 Months Ago
      This article is misleading. 
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