Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.

As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council – the highest decision-making body in the Fiat Chrysler Automobiles empire.

As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).
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Chrysler Group Announces Executive Appointments

August 18, 2014 , Auburn Hills, Mich. - Chrysler Group LLC today announced that Reid Bigland is appointed Head of Alfa Romeo Brand for the NAFTA region. Bigland continues as Head of U.S. Sales and as President and Chief Executive Officer (CEO) of Chrysler Canada. He will also continue as a member of the NAFTA Leadership Team and the Fiat Chrysler Group Executive Council (GEC).

In addition, Robert Hegbloom is appointed Head of Ram Truck Brand. In his new role, Hegbloom will become a member of the NAFTA Leadership Team. Both appointments are effective immediately.

"I am delighted to be able to announce these appointments. Reid has demonstrated exceptional leadership skills in managing Chrysler's consistent rise in sales and market share in both Canada and the U.S.," said Sergio Marchionne, Chairman and CEO, Chrysler Group and CEO of Fiat S.p.A. "The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C. Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid's seniority and experience are ideal for the significant task that is now getting underway.

"Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid.

"These appointments are a clear reflection of the value we at Chrysler place on people development and the nurturing of leadership skills. Both Reid and Bob have grown tremendously as leaders in the last five years, and the time has come for them to have expanded leadership roles."

Hegbloom previously served as the Director of Ram Truck Brand. He has held a series of positions with increasing responsibility supporting the Company's truck brand. Hegbloom joined Chrysler in 1986.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., designs, engineers, manufactures, distributes and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, and the SRT performance vehicle designation. The Company also distributes the Alfa Romeo 4C and Mopar products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899. Chrysler Group became a wholly owned subsidiary of Fiat on Jan. 21, 2014.

Headquartered in Auburn Hills, Michigan, Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, Dodge Challenger and Viper SRT, Ram 1500 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.


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    • 1 Second Ago
  • 18 Comments
      owen brown
      • 4 Months Ago

      (Chrysler appoints) Really Noah?  Sounds like somebody is still in denial about Italian own Chrysler. They are not American anymore so stop acting like they have the power to do anything outside of Chrysler cooperation. 

      SweDane
      • 4 Months Ago

      What's going on with Ralph Gilles ?

      If anyone has pulled for the entire company it's Ralph !

      The Alfa turnaround would be a perfect task and challenge (!!) for Ralph !


        Jeff
        • 4 Months Ago
        @SweDane

        Yeah, because he's done such a great job with the Viper <insert sarcasm>

          William Gordon
          • 4 Months Ago
          @Jeff

          Who do you think was responsible for the  HELLCAT  engine ?? It SURE  wasn't the guy who heads Dodge /SRT now !! That design came about under RALPH'S watch !!! Plus, he redeemed himself with the Viper T/A .  And now they reward him  by DEMOTING  him...the ONE REAL "CAR GUY" they've GOT !!!

      Feurig
      • 4 Months Ago *Edited*

      Looks like Reid Bigland could easily KO me with his jawline.

        omgcool
        • 4 Months Ago
        @Feurig

        That is precisely why he should keep running Ram.

      Jesus!
      • 4 Months Ago

      What's a Chrysler? 

      yonomo200
      • 4 Months Ago
      The press release says "Chrysler  has announced to two key appointments" not "Chrysler appoints," as the headline proclaims. So, people who want to split hairs below, rejoice. But you still misunderstand the relationship between Chrysler as a company and Fiat as the now parent corporation.
      ffelix422
      • 4 Months Ago

      Will the former head of a trucking division know how to run an Italian car company that was last seen running for cover. "OUT OF AMERICA" because the quality of it's products were so bad?

      He looks Italian, but is that enough?

        Losferatu
        • 4 Months Ago
        @ffelix422

        Yes, don't see how experience with a very American truck line  translates to managing a low volume specialty Italian sport luxury brand.

        Also, Alfa Romeo failed in this market because they had a horrible and small dealer network and products that didn't jive with American market demands that were never properly marketed, not because of their quality or because they weren't good. I've owned a '91 Alfa 164 for 20 years and with over 200k miles it has been more reliable than various BMWs and Audis I've owned concurrently. They came and went, the Alfa stayed.


      Mike Cornell
      • 4 Months Ago

      Hope Bigland doesn't have to drive or demo any Alfas as he'd need to shoe-horn himself into one. Seems much more suited as a Ram truck guy.

      daniel
      • 4 Months Ago

      A guy who's been running the US pickup truck division selected to run Alfa Romeo - sounds like a great matchup .... bet the Italians are crying in their linguini.....

      Junkyard Willie
      • 4 Months Ago
      Chrysler appoints two body builders.


      Brodz
      • 4 Months Ago

      They be some big blokes.

      Vwfanatic
      • 4 Months Ago

       Reid Bigland will need to Shepard a reasonably priced Alfa hatchback into the US market or forget about unpacking as his career expiration warning light at Alfa is already flashing.  What Alfa needs is to seriously compete with VW, MINI, and Japanese pocket rockets to have any marketing creditability in the USA!

      Kevin Potts
      • 4 Months Ago

      Autoblog....please get an interview with Reid Bigland and Robert Hegbloom so we can educate everyone who these guys are. Everyone know's Ralph Giles and Sergio Marchionne...but clueless about anyone else that works for FCA.

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