In the near future, almost no matter where you're at in the world – whether in Mexico or France – you may not be able to tell an immediate difference between Hyundai dealers. The Korean brand plans to remove some of the diversity from its showrooms in favor of a unified design everywhere outside of the US by about 2020.

The plan is called the Global Dealership Space Identity, and the end result features a modern, open showroom with floor-to-ceiling glass to look in and a bronze-colored roof section (pictured above). The goal of the unified design "is to strengthen our Modern Premium brand consistency across all dealerships, proving premium emotional experiences related to our brand and increase interaction with customers," said Hyundai spokesperson Sookjin Hwang to Autoblog via email.

The ball is already rolling on the plan with the cues being implemented at new dealers in Mexico and about 42 other showrooms worldwide. In the future even Canada may use it, according to Automotive News. "Hyundai Motor plans to fully implement the new identity worldwide within five years (2014~2018). The exact timing for each country will be different."

The one place that GDSI won't be blanketing every showroom anytime soon will be the US. According to Automotive News, Hyundai only instituted its blue and silver color scheme for dealerships here about four years ago. Forcing another change would likely result in a revolt complete with torches and pitchforks. Although, the company may open a few new stores with the GDSI look in the US just as a pilot program.


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  • 15 Comments
      19nomad56
      • 4 Months Ago
      A lot of the dealerships in south OC, CA have undergone renovations and modernizations. Even the Irvine Mazda looks like a boutique hotel. While the free gourmet coffee and big screen TVs and leather couches are nice, you know you're paying for that experience somewhere.

      On an aside, the new Hyundai corporate building off the 405 freeway is quite nice.
        Joe Buchanan
        • 4 Months Ago
        @19nomad56

        I'll tell you who is paying for that - the people that have their cars repaired at the dealership. I had to go to my local Mazda dealership in the last month or two for a BCM replacement (a dealer only install) and they charged me $950!

      thumerzs
      • 4 Months Ago

      Here's some bad news for all the automakers aiming to make the "dealership experience" seem (almost) like going on a cruise:

      I don't wanna take that boat ride.

      Make better cars. Keep me the hell OUT of your service department as much as possible. Take the money you don't spend on architecture and instead, sell me the car at a lower price.

      Those things would make me a happier customer.

      I can bring my own overpriced coffee flavored drink.  

      Rochester
      • 4 Months Ago

      I very much think it's time for Hyundai to either come up with a luxury brand (like Acura, Infiniti, Lexus, Lincoln), or to reinvent their slanted-H logo. Or both.

        HollywoodF1
        • 4 Months Ago
        @Rochester

        They're trying to brand the Genesis name as distinct-ish from Hyundai.  Also, I wouldn't be surprised to see more of Hyundai's mainline work shift over to Kia, while Hyundai goes further upmarket.  

        Totally agree with revising the "H." It looks super 90s.  They did not hit on a timeless design with that one.

        sonatalover2011
        • 4 Months Ago
        @Rochester

        Purchase Cadillac or rescue Lincoln from the idiots

      Jonathan
      • 4 Months Ago

      I like this new look. I'm not really into Hyundai, but this looks really good! Go Hyundai!

      kmdk78
      • 4 Months Ago

      Best possible Hyundai update would be a sign in front saying "closed". 

        Leather Bear
        • 4 Months Ago
        @kmdk78

        @kmdk78:

        IMHO, the best possible update would be for Hyundai (and sister company Kia) to offer their LGBT employees protection from workplace discrimination in those states where it's not yet the law.

        www.gaywheels.com/gff

      Ernie K
      • 4 Months Ago

      As it should be.

      Daniel
      • 4 Months Ago

      By the time they get this all done global architecture style and design will be on to the next thing and then you will have a whole bunch of dated Hyundai dealerships all over the world.

      dohc73
      • 4 Months Ago

      I like the blue and grey colors better.

      http://matrix-construction.net/media/gallery/Hyundai_of_Anderson.jpg

      Zeta
      • 4 Months Ago

      Alright team, it's time to learn how to steal Hyundai.

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